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Summer view of campus, as seen from across the Hocking River
Ohio University Majors

Marketing Minor

Program Overview

The marketing minor will allow students with complementary skills and interests to gain specific knowledge and experience leading to a more rounded education and increased employability. The program will provide students with the foundation they need in the discipline with three required courses: Marketing Principles, Consumer Marketing, and Professional Selling. Students will also be able to pursue a specialization or interest by selecting two electives. The minor totals 15 hours, and at least 12 hours will be at the 3000/4000 level. Interest in a marketing minor has consistently been expressed by faculty and students in degree programs across campus, including most schools in the Scripps College of Communication.

Admissions Information

Freshman/First-Year Admission

No requirements beyond University admission requirements.

Change of Major/Minor/Certificate Policy

No selective or limited admission requirements.

External Transfer Admission

No requirements beyond University admission requirements.

Opportunities Upon Graduation

The marketing minor will help students as they pursue careers within their chosen disciplines or positions outside their disciplines in sales, marketing research, retailing, integrated marketing communications, logistics, services marketing, and a variety of management training programs.

Academic Catalog

The academic catalog provides additional information about curriculum and courses for this major.
Academic catalog

Program Details

Degree: Bachelor of Business Administration
Code: OR6127


College of Business 
Copeland Hall 514
Athens, OH 45701
Phone: 740.593.2069

Administrative Contact

Mick Andzulis, contact person

Request Info

Please request application information regarding admission as a student using the form below.


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