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Retail and Fashion Merchandising Major (B.S.H.C.S.)

Program Overview

The Retail and Fashion Merchandising curriculum offers coursework in both creative (Adobe Photoshop/Illustrator, Product Development, and Promotion) and analytical (buying and planning, Excel and statistical reasoning) areas of merchandising, with a focus on fashion products.  Through this program, students learn how to navigate a career path in a fast-paced, dynamic industry.  Supervision, leadership, and management activities, in the context of fashion and retail careers, are emphasized.

Admissions Information

For Freshman/First-Year Admission, Change of Program or External Transfer

Students interested in the Retail and Fashion Merchandising program will enter Ohio University with the major code BS6384.  There are no additional requirements beyond what is required for admission to Ohio University.

Opportunities Upon Graduation

Career opportunities include retail management, merchandising, buying, assortment planning, product development, visual presentation, wholesale sales, entrepreneurship and more.

Our graduates have gone on to exciting careers with companies such as:

  • DSW
  • Maurices
  • Kohl's
  • Abercrombie & Fitch
  • Big Lots
  • L Brands
  • Nordstrom
  • Express
  • Bath & Body Works
  • NES Group Jewelry Wholesalers
  • ESP Trendlab

Academic Catalog

The academic catalog provides additional information about curriculum and courses for this major.
Academic Catalog

Program Details

Bachelor of Science in Human and Consumer Sciences


Administrative Contact

Lisa Williams, contact person