Sport Management Major (B.S.M)
Sport management is an applied field of study based on the integration of the special nature of sport endeavors and management theory, and administrative principles applied to sport involvement. Sport management includes any combination of skills related to planning, organizing, leading and evaluating within the context of an organization or department whose primary product or service is related to sport. The undergraduate sport management program at Ohio University is designed to provide students with the academic preparation and practical training required for success in the sport industry. The program leads to a Bachelor of Sport Management (B.S.M) and a minor, certificate, or additional major in an approved sport or business-related field.
Program Learning Outcomes
Upon completion of this program, students will be able to:
- Understand broad sports business knowledge across disciplines.
- Understand how to operate a venue and event.
- Understand how to generate revenue in the sports industry.
- Explore issues, ideas, and events before implementing an activity or formulating conclusions.
- Reason and solve sports business problems in an array of contexts and create sophisticated arguments supported by evidence.
- Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Lead and collaborate with people of different backgrounds to form new sports business ideas, strategies, and conclusions.
Freshmen will be admitted to the Sport Management Major on a selective basis. Successful candidates are generally in the top 20 percent of their high school classes, with a strong college preparatory curriculum. They are expected to have above-average high school GPA (3.0 o better) and also have demonstrated leadership potential through participation in extracurricular activities or work experience. Members of groups that are historically underrepresented in business will receive special consideration.
Students indicating an interest in the Sport Management major, which leads to the B.S.M. degree, who do not meet the requirements for direct admission that are described above, will be admitted to the College of Business as a "Pre-Sport Management Major" and will be admitted to the Sport Management major only after having completing the requirements for transfer described in the "Transferring into the College of Business from within Ohio University" section of this catalog.
Any student considering transfer to the College of Business is strongly encouraged to contact the CoB Office of Student Services as early as possible. A student must be enrolled in the College before his/her senior year to allow for the College's 32-hour residency requirement. A student must earn at least 50 percent of the business credit hours required for the business degree and major courses at Ohio University.
Change of Program Policy
Any student who is interested in the sport management program can apply for transfer into the program with a premajor code of ND8840 (presport management). He or she will then have to successfully complete the courses described in the "Transferring into the College of Business from within Ohio University" section of this catalog.
External Transfer Admission
Any student from another institution who is interested in the sport management program at Ohio University can apply for transfer into the program with a premajor code of ND8840 (presport management). He or she will then have to successfully complete the courses described in the "Transferring into the College of Business from within Ohio University" section of this catalog.
Opportunities Upon Graduation
The undergraduate sport management program prepares students for careers in professional sports, college athletics, amateur sports, youth sports or corporate positions with a sport-related component. Job functions in the sport industry include facility management, sport analytics and innovation, sport promotion and marketing, sport media, customer or community relations, sport sponsorship, licensing, sport information and sport law. Common job titles include marketing and promotions director, academic services for student athletics, corporate sales director, director of ticketing and finance, sporting goods sales representative, facility coordinator, athletic director, compliance director, athletic business manager, fitness manager and program director of community sport programs. Job responsibilities vary with the type of organization, area of sport industry and level of management. Job duties may involve working with corporations in special-event promotions and sponsorship. They may also include accounting, ticketing, and financial operations of a sporting event or program. The sport manager may be involved in facility and event management, sport broadcasting and media relations, or the sales of sporting goods and licensed sport products. Alumni of the undergraduate sport management program at Ohio University can be found throughout the country. Graduates of the program are employed with professional sport teams, college athletic departments, sport marketing and event-management firms, etc.