Marketing Major (B.B.A.)
Marketing is the lifeline of any organization. It links the organization with its customers and is vital not only to the survival of the organization, but also to the maintenance of the free enterprise system. The marketing curriculum is designed to give students both broad overview of marketing knowledge and experience. Foundational marketing courses include: professional selling, marketing research, consumer behavior and marketing strategy.
Freshmen will be admitted to the College on a selective basis. Normally, you will need to be in the top 20 percent of your high school class, with a strong college preparatory curriculum. You are expected to have above-average GPA (3.0 or better) and also have demonstrated leadership potential through participation in extracurricular activities or work experience. Members of groups that are historically underrepresented in business will receive special consideration.
Change of Program Policy
The College of Business allows limited number of students from other Ohio University academic colleges to apply for transfer into the College of Business. It should be noted that the transfer requirements differ for students at the end of their freshmen year and students in their sophomore and junior years. The College of Business reserves the right to limit transfer admissions as necessary.
External Transfer Admission
Any student considering transfer to the College of Business is strongly encouraged to contact the College's Office of Student Services as early as possible. You must be enrolled in the College before your senior year to allow for the College's 32-hour residency requirement. You must earn at least 50 percent of the business credit hours required for the business degree at Ohio University.
Opportunities Upon Graduation
Upon graduation, marketing majors are prepared for a variety of careers in business and non-business industries. Typical entry level jobs include sales, retail management, market research, product/brand management, digital marketing, and logistic management.