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Business Analytics Major (B.B.A.)

Program Overview

Business analytics refers to the knowledge, skills and competencies required for the methodical exploration and investigation of business data using predictive, and prescriptive statistical tools to support decision making and to gain insight of business performance. The OHIO College of Business offers an undergraduate major that develops students skills and competencies in business analytics and provides them with hands on experience of statistical tools used in the business environment using data provided by industry partners.

Business Analytics comprise of two equally important domains:

  1. Information Management: the creation, collection, organization, processing, analysis and reporting of data within the context of business processes in the enterprise using database software and visualization tools.
  2. Statistical methods, tools and techniques: the quantitative understanding of statistical methods, techniques, and tools to analyze the data and contextualize it within the business to gain competitive insight.

Admissions Information

Freshman/First-Year Admission

No requirements beyond University admission requirements and admission to the College of Business.

Change of Program Policy

The Business Analytics Co-Major is available to any student in the College of Business.

External Transfer Admission

No requirements beyond University admission requirements and the requirements to successfully transfer into the College of Business.

Opportunities Upon Graduation

Data is a critical organizational resource. The need for capable business professionals with solid quantitative and analytical skills to investigate data using sophisticated statistical tools and techniques is imperative. Data analytics provides an in-demand skillset for any business professional and there are a number of emerging jobs focused on data analysis in most organizations.

Academic Catalog

The academic catalog provides additional information about curriculum and courses for this major.
Academic Catalog

Program Details

Bachelor of Business Administration


College of Business 

Analytics and Information Systems 

Copeland Hall 514

Athens, OH 45701

Phone 740.593.2060

Administrative Contact

Mick Andzulis, Interim Chair