Can I create a social media account for my area at OHIO?
While it may seem ideal to meet your communications needs by creating social media accounts specific to your area of focus, maintaining effective and engaging social media accounts requires an enormous amount of resources, not only the time it takes to set up, post, and respond on various accounts, but also the resources required to develop informative, interesting and engaging content, and the strategic planning required to ensure demographic targeting and post visibility.
Considering the in-depth efforts required to create and successfully build out new social media accounts, UCM’s social media team may recommend other options that will be more effective and demand fewer resources.
