What We Do
University Communications and Marketing, commonly known as UCM, supports the mission of Ohio University by facilitating communications and marketing planning, tactics, and deliverables for the various offices across the institution.
University news, media relations, marketing, social media services, publications, photography, and video production are all a part of UCM, and we collaborate with the Office of Information Technology in developing University websites. Each of these media platforms is staffed with skilled professionals who use the latest technologies to convey University-related news and events and champion the institution’s programs, goals, and vision of the future.
Our efforts serve both internal audiences (students, faculty, and staff) as well as external constituencies (alumni, parents, donors, and the general public).
We have two functional teams to perform our duties:
UCM supports the University’s mission and vision by showcasing the institution’s excellence, directing brand development, increasing brand awareness, influencing recruitment and retention, and developing positive relationships with stakeholders through communications that inform, engage, and inspire.