College Support

Our academic marketing strategists provide strategic college-focused marketing expertise. When you initiate a project, they’ll start by asking a series of questions that will help to produce effective strategic marketing and communications. We want to understand the purpose of your program, project, initiative or campaign as well as your intended audience and other aspects. You can expect to be informed of the progress of the project or task as it moves forward and to be involved with key decisions, including final approval.

For regional campuses looking for communication support, please contact Kreig Prior at priorb@ohio.edu.

 

Athens campus from the air

Typical Projects With Us

  • Strategic communications planning and messaging
  • Initiating new projects, tasks and campaigns 
  • Online news and digital content
  • Social media management 
  • Email marketing content and distribution
  • Academic communications for recruitment
  • College/campus website edits and updates

Go Straight to the UCM Form

There are some projects that can bypass us, including:

  • Minor web updates — Fill out a UCM Request Form and select "web" > "text edits, photo changes, or other simple changes to existing pages." This will be sent to UCM's web team.
  • Responding to a reporter — Reach out to Samantha Pelham at pelham@ohio.edu for media inquiry support.
  • Publicize an event — Enter the event straight into the Calendar of University Events and it will feed into appropriate webpages and calendars.
  • Finding photography — Search Ohio University's online photo archive and download files using your OHIO ID.
  • Request a photographer — Fill out a UCM Request Form and select "Photo" for a project to send straight to our photographers.
  • Request a videographer — Fill out a UCM Request Form and select "Video" for a project to send straight to our video team.
If I work in a college, how should I start marketing projects with UCM?

You have two pathways:

  1. If you have a specific request, you can self-start by completing the UCM service request form.
  2. If you have a broader project, program launch, campaign or need marketing support, reach out to your designated Director of Academic Marketing Strategy and they’ll help you by developing a marketing strategy plan and will work with UCM expertise to implement it. 

For regional campuses looking for marketing and communication support, please contact Kreig Prior at priorb@ohio.edu.

Do I have to involve an academic marketing strategist in my project or task?

If you have a specific request, you can self-start a project by completing the UCM service request form.

If I work on a regional campus, how should I start projects or tasks with UCM?

Please get in touch with Kreig Prior, priorb@ohio.edu, and he will connect you with the right folks to help. If you submit a request independently, we’ll loop in your designated regional campus communications manager.

Academic Marketing and Communication Strategy Staff

Jennifer Kirksey, Senior Director of Academic Communications & Marketing

Jennifer Kirksey

Senior Director of Academic Communications & Marketing
The Ridges Building #18

—Center for Advising, Career and Experiential Learning
—College of Business
—University College

 

Claire Berlin, Director of Academic Marketing Strategy

Claire Berlin

Director of Academic Marketing Strategy

—College of Health Sciences & Professions
—Honors Tutorial College
—Patton College of Education
—Scripps College of Communication

 

Anna Mather, Director of Academic Marketing Strategy

Anna Mather

Director of Academic Marketing Strategy

 

—College of Arts and Sciences
—College of Fine Arts
—Russ College of Engineering and Technology
—Voinovich School of Leadership and Public Service

 

Regional Support Staff

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Kreig Prior
Interim Senior Director of Regional Campus Marketing and Partner Outreach for Regional Higher Education