Robert A. Sevier, Ph.D., senior vice president of strategy at the marketing consulting firm Stamats, defines it this way: “ A brand is more than a look or a letterhead. It is a promise that you make—and strive to keep—to your most important audience. ”
As members of the Ohio University community, we all work to advance the mission of transforming the lives of our students. We are partners in this endeavor, and it is critical that we inform our audiences with a consistent message that presents OHIO as a focused institution with a clear vision of the future.
The Ohio University brand establishes how we communicate and express ourselves as an organization.
Adhering to the OHIO brand is essential to maintaining consistency as we communicate with all of our various audiences. A consistent message is critical in establishing a powerful brand. Deviation from branding guidelines may create confusion and dilute the brand identity of the University.
Below are some of the most common questions about branding at Ohio University. The answers are posted here in order to help convey a common understanding of how we go about this shared endeavor of promoting OHIO as well as its units and programs.