Market research focuses on collecting and reporting data about the preferences and needs of our audiences, stakeholders, and the labor market. Analysis is conducted through interviews, surveys, internal and external data, and nationwide competitor reviews. UCM can help you determine the market viability for academic programs and interests, how to best communicate program messaging to target audiences, and labor market and competitor trends.
Typical Projects and Timelines
- New academic program market research | 8 weeks
- New academic program target audience and keyword research | 6 weeks
- Brand awareness and competitor analysis in major geographic areas | 4 weeks