- At least one version of the University logo (e.g., primary wordmark, primary formal logo, or unit lockup) must appear on all communication materials, promotional items, and University-owned vehicles.
- Communication materials and promotional items using any version of the university logo or unit lockup should be reviewed by a member of University Communications and Marketing (UCM) staff prior to production/distribution.
- Never alter the logo from the versions shown in these branding guidelines. New versions of any logo should only be created by UCM design staff.
- The University seal, the Attack Cat, or Forever OHIO graphic, should never be used as a substitution for the University logo or unit lockup and should not be used without appropriate approval.
- OHIO faculty and staff are encouraged to share questions and request support from their designated communication specialist or appropriate UCM staff.
Our brand is bigger than any single mark or graphic. But our logo connects the diverse experiences that are shared through communications and marketing. Although each story may be different, the words Ohio University are FOREVER — and our logo, consistent.
The formal logo consists of two parts: the logo mark or the “woodcut” and the wordmark. The primary wordmark, without the woodcut, has become the preferred logo treatment for the majority of OHIO’s communications and marketing.
All elements of the logo are trademarks of the University, and as such, an approved logo must appear on all communication materials and promotional items and be represented exactly as outlined here unless you have obtained permission from University Communications and Marketing to do otherwise.
The primary wordmark should be the first choice when a University logo is needed. The primary formal logo is reserved for formal University communications. This logo should be considered for stationary, business cards, etc. The secondary wordmark should only be used when spacing prohibits the use of the primary wordmark.
The woodcut (Cutler, Wilson, and McGuffy halls with the year 1804) should never be used without the wordmark.
Primary Formal Logo
Secondary Formal Logo
Wordmark: Unit and Department Lockups
In addition to placing the University logo on printed and digital materials, academic and administrative units can add their names to the primary wordmark. The “lockup” is differentiated from the University logo by placing the unit name to the right, or below, the wordmark and separating the University and unit name with a thick line. Units may also add a department name.
Units include colleges and divisions in the University.
Condensed Width Lockup
Unit + Department Lockups
Departments include schools, centers, offices, and programs and are displayed combined with their associated unit (college or division).
To request the creation of an official unit/department lockup, please submit a request using UCM’s request form (and select graphic design as the request type).
Condensed Width Lockup
Department Only Lockups
In special circumstances, a lockup may be developed to represent the specific department. Department lockups that do not include the unit name require approval by the respective dean or vice president.
To request a department lockup, please email Robin Oliver at firstname.lastname@example.org.
Condensed Width Lockup
Formal Logo: Unit and Department Lockups
The primary formal logo is reserved for formal University communications. This logo should be considered for stationary, business cards, etc. The woodcut should never be used without the wordmark.
Primary Formal Logo + Unit
Unit + Website
Unit + Department
Unit + Department + Website
Tips for Using Logos
The following guidance should be considered when using any University logo or lockup:
- Always scale the logo proportionately and maintain the height/width ratios (do not stretch or elongate in height or width only).
- Ensure the logo is sized so that it is legible. The secondary wordmark should be considered for certain applications that limit the size of the logo.
- The University logo should only be colored using the Ohio University brand color palette. The primary color used should be either “Cutler Green" (PMS 342), or “Cupola White" (White) if placed on a dark background. In single-color applications, the logo may be black or white. The logo also may be blind embossed or foil-stamped in silver or gold.
- Do not apply animation, 3D modeling, or other technologies to any component of the University logo.
- Appropriate clearance should be maintained between the logo and other marks, illustrations, photos, and text.
- Avoid placing the logo on complex backgrounds and textures. If unavoidable, users should place the logo within a solid, single-color shape (e.g., a box or bar) that maintains the mark’s clear zones
Other Ohio University Logos
The University seal, the Attack Cat, or Forever OHIO graphic, should never be used as a substitution for the University logo or unit lockup and should not be used without appropriate approval.
The Ohio University seal
The Ohio University seal is used to authenticate the highest official University documents, such as diplomas and legal documents. It also is the watermark for all official University stationery. Use of the seal on other materials is at the discretion of the president and the Board of Trustees.
The Attack Cat
The Attack Cat is a trademark of OHIO Intercollegiate (Bobcat) Athletics. NEVER substitute the Attack Cat and the OHIO typography that goes with it for a University logo for institutional or academic use.
The Forever OHIO logo and text are an extension of the Ohio University brand and are official trademarks of the University. For additional information about the brand platform, visit ohio.edu/ucm/ohio-brand.
The Forever OHIO™ logo should be used in association with a University logo, unit lockup, or the text “Ohio University” whenever possible. An example of this would be a T-shirt featuring the Forever OHIO™ logo prominently on the front, and including the Ohio University wordmark on the back collar or sleeve.
The FOREVER OHIO™ logo should only be colored using the Ohio University brand color palette. The primary color used should be either “Cutler Green (PMS 342)” or “Cupola White (White)”.
The 'TM' symbol must always be visible and readable on the FOREVER OHIO™ logo in the placements shown in this guide. Users may not remove or cover “TM” symbol in the Forever OHIO™ logo.
Obtaining Logo Files
Faculty and Staff
University Communications and Marketing offers multiple versions of the Ohio University logo for use in print and online.
UCM is continually creating new logo lockups for units and departments. Submit a request to obtain a logo lockup for your unit or department if it does not appear to be available.
If you have questions or would like assistance in determining appropriate logo usage for your project, please email Marketing Services Manager Gabrielle Blackwood Johnston at email@example.com.
Individuals who are not members of OHIO’s faculty or staff may submit a logo request form.
Are you a vendor who wishes to use the logo (or any other marks associated with Ohio University) on items for sale? A license to use OHIO marks is required. Contact Tim Klaasen at CLC for more information and to obtain a license.
Logo Application on University-Owned Vehicles
All official University vehicles, other than those associated with Intercollegiate Athletics, will be labeled with the primary wordmark.