Energy Consumption Competition

Possible Academic Connections: Marketing

Recommended project length: Semester

Experiential Learning? Likely?

Community Engagement? Unlikely

Remote learning possible? Likely

Connection to OHIO Sustainability & Climate Action Plan: Energy, Climate

Brief description: Develop a marketing plan for an Ohio University Energy Competition.

Project Description

Ohio University has a new Sustainability & Climate Action Plan as of June 2021. In the Energy section of this plan, there is a proposed strategy of restarting energy competitions between residence halls. Students will create a marketing plan for future Ohio University energy competitions. Project steps include:

1. Research past energy competitions at Ohio University and at other universities (Ohio State, UCLA, Oberlin, etc.)
2. Brainstorm catchy titles, slogans, and incentives for future energy competition.
3. Conduct a survey to determine which titles, slogans and incentives resonate with students in residence halls.
4. Develop marketing materials for future energy competitions.

Resources Available to Students/Faculty to Complete Project

• Meeting with Elaine Goetz, Director of Energy Management & Sustainability
• Guide to organizing residence hall energy competitions (Furman University, 2008)

Project Alignment to OHIO Sustainability & Climate Action Plan

• Energy (goal #1)
• Climate (goal # 1)

Please send final project deliverables to sustainability@ohio.edu for tracking and reporting purposes.