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Research

Business professor talks and walks through a classroom while students listen

More than outstanding teachers, the College of Business faculty include internationally recognized researchers and thought leaders in their fields. Our faculty engage in relevant, impactful research that yields important insights into the complex problems facing businesses today. Their research advances both the science and practice of their business disciplines.

Through their research, our faculty members model intellectual curiosity and problem-solving. Known for their dedication to teaching, our faculty leverage their research insights in the classroom to provide an enriched learning experience.

Department Spotlight: Analytics & Information Systems

Here are two recent research highlights from the Analytics & Information Systems Department.

  • Tavasoli, A., Shakeri, H., Ardjmand, E., & Young II, W. A. (2020). Incentive rate determination in viral marketing. European Journal of Operational Research.
    • From Assistant Professor Ehsan Ardjmand and O'Bleness Associate Professor Bill Young:

      Viral marketing campaigns usually capitalize on peer influence and consumers' social interaction on digital platforms such as Twitter and Facebook to promote their messages or products. In such campaigns, companies can incentivize consumers to act as sales agents by sharing information about products and generating profit. This incentivization can be both uniform for all participants or differ based on one's degree of influence (e.g., number of connections or friends). This research proposes data-driven incentivization strategies to help expand viral marketing campaign outreach while being economically feasible for companies. We observed that despite the conventional wisdom of incentivizing influencers for a higher level of outreach, there are scenarios where less central consumers need to be rewarded more for sharing information. Moreover, we offer analytical tools that can be utilized to understand information diffusion patterns through a network of customers to design more effective marketing campaigns.
  • House, D., and Giordano G. (2020) “Politeness in Security Directives: Insights in Browser Compliance for the Human Element.” Computers and Security, 99, 1-13.
    • From Department Chair and Professor Gabriel Giordano:

      As we use more online tools to do our work, work remotely more often, and have more data related to our work, computer and information security is more important than ever before. However, as we all know, technical protections in systems never completely protect us. Equally important are the actions and security practices of workers in organizations. Organizations regularly send out communications about threats, including instructions and directives to keep workers protected from threats. Unfortunately many of these communications are ignored and ineffective. In this study, we looked at different ways that security directives can be communicated - over richer media (video), medium rich media (image-based), or lean media (only text based); and using different communication styles (polite vs impolite). Traditionally, security directives have been forceful and impolite, and they are communicated over low richness media (like email messages). Our questions was - Do new communication methods (using rich media like video) and new styles (polite communication) make a difference? Our results showed that the more perceived richness in a communication message, the less mental work people saw security directives as having. And less mental workload increased people’s intention to comply with security directives. We also found that when using video, politeness may matter (however this was not true for text or image based communication). So, richer communication matters if you want people to do something related to security! If you are able to use video, early results show that politeness may also make a difference(!), although more research is needed to fully understand the effect of communication styles like politeness.

Special Mentions and Accomplishments

  • Colin Gabler (Associate Professor of Marketing) was selected as a Fulbright Scholar and will visit Hungary in Fall 2021. The prestigious Fulbright Program sends American scholars overseas to conduct research, teach, and advance professional projects. The program is designed to increase mutual understanding between the people of the United States and other countries.
  • Sinan Gokkaya’s (Associate Professor of Finance) research, asking "Who Benefits from Analyst 'Top Picks'?" was recently highlighted in several outlets, including Harvard Law School Forum on Corporate Governance as well as Institutional Investor.
  • Mary Tucker (Professor of Management), Andrew Pueschel (Associate Professor of Instruction), Ike Uzengbunam, Kim Jordan (Assistant Professor of Instruction), and Shawnee Meek’s (Assistant Professor of Instruction), research titled, “Change is happening at hyper speed: Is management education keeping up?" received a Best Paper Award from the Journal of Scholastic Inquiry: Business.
  • Liz Wanless’ (Assistant Professor of Sports Administration) article, titled “Analyzing Big Data in Intercollegiate Athletics: An Application to Athletic Donor Behavior” was recognized as a finalist for the 2021 Journal of Issues in Intercollegiate Athletics 2021 Outstanding Article of the Year.  

Research Grant Recipients 

The following members of the College of Business faculty received research seed grants from the Intellectual Contributions Continuous Improvement Team (ICCIT) for 2020-2021. Each recipient will make at least one presentation as part of the College of Business’ Research Colloquia series:

  • Rachida Aissaoui (Associate Professor of Management) received a College of Business research grant: “The Emergence and Institutionalization of Charter Schools.”
  • Shea Burden (Assistant Professor of Accounting) received a College of Business research grant: “The Effects of Auditor Process Disclosure and Process Exaggeration on Nonprofessional Investor Litigation.”
  • Janna Chimeli, Ellen Gordon (Assistant Professors of Instruction of Business Analytics and Information Systems), and Amy Taylor-Bianco (Associate Professor of Management) received a College of Business research grant: “The Effect of Regulatory Focus on Ethical Decision Making.”
  • Brian Hoyt (Professor of Management) received a College of Business research grant:  “Competency-Based Model for Human Resource Talent Management.”
  • Anahita Sanandaji (Associate Professor of Analytics and Information Systems) received a College of Business research grant: “Modeling Online Advertising Impact on Small Businesses During the COVID-19 Pandemic.”
  • Ann Stott (Assistant Professor of Accounting), David Stott (Associate Professor of Accounting), and Aaron Wilson (Assistant Professor of Accounting) received a College of Business Seed Grant: “The Mediating Effect of Trust on the Relationship of Transparency and Voter Likelihood to Approve Tax Levies.”
 

College of Business Spring 2020 Credit Report

A Biannual Recognition of Research and Professional Development Accomplishments of Faculty & Staff Members of the College of Business

 

This report includes author-submitted items involving 55 different faculty and staff members from the College of Business. All items were published, occurred, or were applicable to the time period from November 1, 2019, to March 31, 2020, or were accepted for future dates. All items are listed in alphabetical order based on last name. The OHIO COB Credit Report has been prepared by Dr. J. Michael Geringer, Director of Research, as part of initiatives conducted by the Intellectual Contributions Continuous Improvement Team (ICCIT).

 

Spring 2020 COB Credit Report [PDF]

Research-Focused Faculty Awards

2020

  • Tammy Rapp: Excellence in Intellectual Contributions
    This award recognizes outstanding intellectual contributions in both qualitative and quantitative publications.
  • Aaron Wilson: Research Mentor Award
    The Research Mentor Award is given to faculty members who have demonstrated a willingness to serve as a mentor to colleagues seeking to launch or improve scholarship and intellectual contributions or to support undergraduate and graduate research theses, projects, and related activities.
  • Nick Panagopolous: College of Business Research Impact Award
    The College of Business Research Impact Award recognizes faculty members who have distinguished themselves as thought leaders in their discipline or profession on a national or global level. Recipients of this award are able to clearly demonstrate that their body of research and leadership has had an impact on one or more of the following: academic research, student learning, executive education, consulting, and the positive role of business on society and the economy.

2019

  • Dr. Adam Rapp: Excellence in Intellectual Contributions
    This award recognizes outstanding intellectual contributions in both qualitative and quantitative publications.
  • Dr. J. Michael (Mike) Geringer: Research Mentor Award
    The Research Mentor Award is given to faculty members who have demonstrated a willingness to serve as a mentor to colleagues seeking to launch or improve scholarship and intellectual contributions or to support undergraduate and graduate research theses, projects, and related activities.
  • Dr. Jacob Lee Hiler: Research Mentor Award
    The Research Mentor Award is given to faculty members who have demonstrated a willingness to serve as a mentor to colleagues seeking to launch or improve scholarship and intellectual contributions or to support undergraduate and graduate research theses, projects, and related activities.
  • Dr. Luke Pittaway: College of Business Research Impact Award
    The College of Business Research Impact Award recognizes faculty members who have distinguished themselves as thought leaders in their discipline or profession on a national or global level. Recipients of this award are able to clearly demonstrate that their body of research and leadership has had an impact on one or more of the following: academic research, student learning, executive education, consulting, and the positive role of business on society and the economy.