Ohio University

Student Affairs Communication and Marketing

The Student Affairs Communication & Marketing (SACM) team provides high-quality, consistent, and timely communication and marketing support for our partners throughout the Division of Student Affairs. This includes consulting with you to develop strategies to help you tell your story and meet your marketing and programming goals.

This team produces all marketing and communication needs for large scale events (e.g. Commencement, Annual Leadership Awards Gala, etc.), the monthly division newsletter for the Vice President and Sr. Associate VP and Dean of Students, the Annual Report, departmental design projects, and other projects as needed by DOSA departments.

Our Services

These are the services we offer and the estimated timelines* for each. You can initiate any of the projects below by emailing your account executive or by filling out this marketing request form.

MARKETING PLAN OR REBRAND

10–16 WEEKS

Communication plan for a large-scale event or initiative, rebranding of existing marketing plan or visual brand, large web site, etc.

PRINTED MATERIALS

4–6 WEEKS

Interior/Exterior signage, banners, programs, giveaways, etc.

WEBSITE SUPPORT

1–12 WEEKS

Website restructure/reorganization, design work, edits to existing content, addition of new content, etc. http://bit.ly/SACM-web

EMAIL

2–4 WEEKS

eNewsletters, targeted messages, event invites, promotions, etc.

WRITING SUPPORT

4–6 WEEKS

Profile or feature of division program, resource, staff member, student, event promotion, newsletter content, etc.

VIDEO SUPPORT

10–12 WEEKS

Profile/feature of division program, resource, staff member, student, event coverage, social media content, etc.

PHOTOGRAPHY

2–6 WEEKS

Portraits, group and event photography, etc. If you are looking for an existing photo, check the UCM archive: photos.ohio.edu

SOCIAL MEDIA

2–6 WEEKS

Targeted posts, suggestions for @OHIOStuAffairs channel posts, social media audits, etc.

ADVERTISING

2–4 WEEKS FROM RUN DATES

Local newspaper digital or print ads, graphics for digital displays, etc.

 

*Remember, if your project is connected to an event, add another two weeks to the timeline so that projects are completed with enough time for attendees to register.

Our Model

SACM follows a client services model, similar to what you might experience if using a third-party vendor or agency for marketing work. Each department is assigned an account executive (AE) that serves as the main point of contact for all marketing projects.

SACM Org Structure

 

 

 

 

 

 

 

 

 

 

 

 

 

ALEXANDRIA POLANOSKY
Community Standards and Student Responsibility
Survivor Advocacy Program

AMANDA MOLINE
Culinary Services
Housing and Residence Life

HAILEE TAVOIAN
Office of the Vice President for Student Affairs
Office of the Dean of Students

NICOLE LOVINS
Conference & Event Services

ERIKA PEYTON
Career and Leadership Development Center
Campus Involvement Center
Campus Recreation
Counseling and Psychological Services

 

Our Process

Your account executive (AE) is your guide through our creative process and your personal link to the services we provide to the Division of Student Affairs. They are also your unit's representative and advocate on our team. When in doubt, reach out to your point of contact for clarity, resources and support.

  1. CLIENT REQUEST
    To initiate a project with our team, large or small, you need to make your request official. You can do this by:
    • Filling out this simple marketing form http://bit.ly/SACM-requests, which is sent directly to your AE.
    • Send your AE an email detailing your needs.
    • Utilize your regular meetings with your AE to make a verbal request.
  2. STRATEGY AND RECOMMENDATION
    Depending on the level of complexity, your AE will work as needed with other members of the SACM team to strategize the best communication and marketing tactics to deploy to reach your goals. Your AE will then reach out to you with a recommendation. Once you approve, your individual projects will move into development.
  3. CONTENT AND CREATIVE DEVELOPMENT
    Your projects will move through our content and creative workflow, which has checks and balances in place to ensure quality and consistency. If you need an update at any time, feel free to reach out to your AE.
  4. CLIENT PROOF
    Your AE will share a file with you via email with files for you to proof. This is your opportunity to provide edits and feedback to our content and design teams to make sure your projects are hitting the mark.
  5. PRODUCTION AND DELIVERY
    Once you approve, projects will move into production. This means:
    • SACM will upload digital art to requested displays or partner responsible for distribution.
    • SACM will facilitate printing, whether producing in house or through Printing Services.
    • All physical prints will be delivered to you. If installation is necessary, SACM will coordinate that process.
  6. FEEDBACK
    We always want to hear how our process is working for you and if final products are meeting your needs. This feedback can come through your AE or the director.