Secondary Marks and Badges
Ohio University Communications and Marketing (UCM) oversees management of all versions of the Ohio University logo, and use of the logo, unit lockups, and secondary marks should follow UCM’s brand guidelines, per University policy, and be reviewed by a member of UCM’s staff prior to production or distribution.
University Seal
The Ohio University seal is used to authenticate the highest official University documents, such as diplomas and legal documents. It is otherwise reserved for use by the Office of the President or at the discretion of the Board of Trustees.
Bobcat Paw Print
The Bobcat Paw Print was the official Ohio University athletics logo for more than 20 years, starting in 1978. OHIO maintains trademark on the Paw Print, and today it serves as an alumni affinity mark reserved for use by the Ohio University Alumni Association, for special use cases approved by UCM and for licensed brand merchandise.
The Paw Print mark should primarily appear in Cutler Green (PMS 342) on a white background and should always be angled at 45° with the toes toward the east, or forever forward.
Forever OHIO Badge
Introduced in 2020, the Forever OHIO Badge displays Ohio University’s “rally cry,” – proudly showcasing that OHIO delivers an experience across all of our campuses and programs that leaves a lasting impact on who you are and who you’ll be, forever.
The Forever OHIO Badge does not serve as a replacement for the primary logo but can and should be used to show University pride and is often featured on promotional brand merchandise.
Rufus Illustrations
Our beloved mascot, Rufus, named after Rufus Putnam who was one of our University founders, comes to life on game days and often in our videos and promotional content. The illustrated version of Rufus may also appear on custom promotional items and student-facing marketing materials. All uses of the illustrated Rufus must be approved by UCM, and UCM may on occasion create new versions of Rufus for creative use. However, units should never create their own illustrated Rufus.
Badges
Our University badges are our OHIO version of collecting patches for your backpack or jacket. They should never supplant our primary identity, but they provide an added layer of brand expression in our marketing materials.
The “OHIO & BEYOND” badge, featured on the Marching 110 drumline, includes a nod to a vintage mark and celebrates generations of Bobcat pride here and everywhere. The “GO BOBCATS” badge provides a glimpse into the excitement of game day. And, the regional campuses badge highlights our multi-campus footprint.
Sometimes, we make other badges. We should make real patches so you can collect them all.
Student Organization Logo Badge
Ohio University is home to more than 550 approved registered student organizations (RSOs), which help students to connect, learn and enrich their campus experience. If your RSO is in need of resources and guidance on using OHIO’s logos and brand in your marketing and/or materials, visit the Student Organization Logo Guidelines.
