Brand Voice

From the most technical research to the most inspiring symphony performance, we apply creative and critical thinking to look beyond the standard approach to create new shared knowledge and creative output together that is greater than the sum of its parts. Students are encouraged to try new things, roll up their sleeves, and be resourceful as we work to improve ourselves and our communities. Bobcats tend to march to the funky beat our own Marching 110 drummers. No cookie-cutter solutions or content here!

Bobcats are true to ourselves, one another, and our school. “Bobcats help Bobcats” isn’t just a phrase, it’s a calling and an ethos we embrace to create a place where more than 300,000 fellow Bobcats have our back, forever. Constant exposure to experiential learning and a supportive University community creates OHIO students who are relevant, comfortable, and confident. For example, students in our marketing materials style themselves however they do in their daily lives. Our students live the brand every day just by being themselves!

We do not beg for support or attendance; we invite students, donors and partners to join and invest in our work and shared mission with clear, kind and present communications. We invite people into our brand, campaigns and events in a way that strives to offer meaningful mutual value. We create products and offerings we believe in and stand by now and for life. 

From our Business Bobcats in OHIO’s College of Business, to the International Athens Film + Video festival featuring student-created works, OHIO Bobcats are cool, eclectic, and fun both individually and as a group, and we present them as such. Like Ted Lasso implored us all to be, we’re “curious, not judgmental.” We use humor, personality and wit to enliven campaigns and communications when/ as appropriate (think our legendary Name a Squirrel campaign each year on Giving Day, for instance), while adhering to more straightforward brand language when discussing more formal, serious, trauma-informed or technical matters such as academic or reputational rankings and topics, suicide prevention efforts, et al.

Bobcats care. An enduring focus on experiential learning has built an interconnected, symbiotic infrastructure of student-infused service leadership opportunities alongside OHIO faculty, staff, alumni and community partners (and as valued partners and places, our brand voice always supports and uplifts the unique strength of our community and region). Bobcats are intentional about learning, working, serving, innovating, and living alongside one another to solve real problems. Collaboration infuses the work with meaning and connects us to this place, all while increasing reach and impact.

We offer 250+ courses of study, but one singular thesis statement: enter to learn, depart to serve. No matter what the future holds, OHIO students graduate ready and resilient to use their skills and training not merely for self-enrichment, but strengthen communities, solve real-world problems, and improve quality of life.