Visual Identity
Like the unique landscape that surrounds our campus and the storied history of our 220-year-old institution, OHIO’s visual identity embraces layers and textures and often breaks outside the box. To help guide those who are leveraging the brand in communications, presentations and materials, we provide an extensive guide to help you understand how the OHIO brand is expressed in color, design, imagery and more.
Logos and Marks
The arched OHIO serves as the primary identifier for the University and should appear on communications, publications and marketing materials intended to represent the institution or one of its units. Learn how, when and where to use it. Plus, explore the many secondary marks and badges that support the Ohio University brand expression.
Design Foundations
OHIO’s fonts, colors and visual elements come together in a wide variety of ways depending on the audience and use case, but all brand design is anchored in core foundations that ensure the piece “looks like OHIO.” Explore brand colors, fonts and design conventions that form our brand expression, and learn about and access our nearly endless archive of imagery of our incredible campuses.