Typography

OHIO’s visual framework includes the use of four typefaces intentionally selected to help tell the University’s brand story. Each of our brand font families were chosen to convey a youthful and modern feel while also looking like they could have been found in the drawers of a 100-year-old letterpress shop. In other words, these are forever fonts – they can carry history while also pointing to the future.

Note: These fonts are licensed by the institution. P22 Mackinac, Termina and Proxima Nova are automatically available on University-managed computers. More information on font access is available below.

Brand Typefaces

The two main typefaces for OHIO are P22 Mackinac and Termina.

Primary

P22 Mackinac

Primary Use Cases: Headings, Body Copy
CSS Variable: var(--text-serif)
 
P22 Mackinac versatile typeface with a modern, yet classic timeless feel. This should be the primary font used on most brand executions.
Display

Termina

Primary Use Cases: Headings
CSS Variable: var(--text-display)
 
Termina is a typeface with a modern twist featuring generously wide letterforms that is best used for big and bold headlines.
Secondary

Proxima Nova

Primary Use Cases: Body Copy, CTAs, Small Text
CSS Variable: var(--text-sans)
 
Proxima Nova is a sans serif with a clean, modern feel and geometric proportions. Use this typeface sparingly when Termina feels too wide. Best if reserved for body copy, call-to-actions, captions and other smaller call outs.
Display Alt

Industry

Primary Use Cases: Headings, Pull Quotes, CTAs
CSS Variable: var(--text-display-alt)
 
Industry is a sans serif font that is the Midwest in typeform. This typeface is a design element reserved exclusively for designers using Adobe Creative Cloud and is not available for desktop download for broad distribution. Use this font sparingly. Ideally this font works best for icon illustrations, pull quotes, and CTAs. Always use all caps and 50pt kerning.

Typefaces In Use

Environmental Signage

Typefaces Used: P22 Mackinac, Termina, Proxima Nova, Industry

Large-scale environmental signage to key interior and exterior points across campus, serving as important wayfinding tools for prospective students and families as well as current students.

Environmental signage applied to identify the Information Desk in Baker Center
Large billboard banner environmental signage applied to Chemistry building promoting the College of Arts and Sciences
Large banner environmental signage reading Experience(s) Required on the exterior of Copeland Hall

Undergraduate Look Book + Foot Notes

Typefaces Used: P22 Mackinac, Termina, Proxima Nova, Industry

To build on the redesigned Undergraduate Look Book, UCM also created a complementary web version designed to engage audiences online.

Ohio University Look Book collateral featuring an envelope with branded photograpy, the undergraduate Look Book and Foot Notes
Phone and laptop device mockups of the Ohio University LOOK webpage for undergraduate students

Font Access

For Adobe Creative Cloud Users

The University brand fonts identified are licensed for print, video, broadcast, web and digital reproduction through Adobe Creative Cloud (CC) subscriptions. Any member of the University community with an Adobe CC subscription managed by OIT may activate the fonts for use. View the Adobe Fonts licensing documentation for further information.

Activate Fonts

For Non-Adobe Creative Cloud Users

If you do not have an Adobe CC subscription, faculty and staff may utilize a desktop license for P22 Mackinac, Proxima Nova, and Termina brand fonts. These three fonts are automatically available on university-managed computers. These desktop licenses are only to be used for print reproduction. Examples of appropriate usage include posters or printed letters utilizing University Letterhead.

Please contact UCM with any questions about licensing and usage of the university brand fonts.