Brand Strategy

Understanding the OHIO Brand

Our brand platform, voice and expression strive to consistently articulate our purpose in the world and the value we provide to our students and our state, rooted in our mission and vision. The OHIO Brand is strongest when people see and hear it in all their interactions with OHIO. That’s why building a brand takes a community of supporters ready and willing to put the brand to work in their work.

Why Brand Matters

Having a strong, authentic brand – one that people can feel and see in every touch point – helps to uplift awareness and build and reinforce trust with the audiences we engage and serve.

Great branding isn’t about following a strict set of rules. It’s about knowing your institutional values and identity and ensuring they show up consistently in every way we engage with the world.

Shared Identity

Rooted in Purpose

The OHIO brand isn't defined by a single logo, webpage or marketing campaign. It's built through every interaction people have with our University—from a prospective student's first visit to our website to a graduate's lifelong connection as a Bobcat.

Every college, department, program and initiative plays a role in shaping that experience. By working from a shared foundation while telling authentic stories that reflect your unique audience and purpose, we create a brand that reflects our values and feels consistent and recognizable.