How to Use the User Data Report

The scorecards at the top of the report provide an at-a-glance view of key performance indicators. In this report, the key metrics are:

• Total Users with GEO Data Available: The total number of users whose geographic data was captured. This helps in understanding where the majority of your site visitors are located.
• Users on Mobile: This metric shows how many users accessed the site using a mobile device. It indicates the importance of mobile optimization for your content.
• Users on Desktop: This metric tracks how many users accessed the site using a desktop computer, helping you understand device preferences among users.

The Interactive & Clickable Map shows a geographic visualization of where users are located. In this case, it highlights user distribution across the United States, color-coded by user volume, which can help identify strong engagement areas (e.g., Ohio in red as a high-engagement state).

This visualization can help identify geographic regions where your content is performing well and where there may be opportunities to increase engagement.

The User Data by State (Default U.S.) table provides detailed information on landing page engagement by geographic location. The table displays:

• Landing Page: The specific pages users landed on when accessing your site.
• Number of Clicks: This column shows how many clicks each landing page received from users in various states. It helps you determine which content is most popular across different regions.
• Percentage Change (% Δ): This column shows the change in clicks compared to the previous period, helping you track growth or decline in user engagement.

This detailed view helps you evaluate which pages are attracting the most traffic and how user behavior varies by location.

At the top of the dashboard, filters allow you to refine the data being viewed. The available filters in this report include:

• Page Path: Filter the data by specific page paths to assess the engagement of individual pages across geographic regions.
• Page Path Grouping: This filter allows for grouping similar page paths together, making it easier to analyze the performance of related pages or sections of the site.
• State (Default U.S.): This filter allows you to focus on user data from specific states, helping you compare engagement across different regions.

Using these filters helps you customize the report to focus on the most relevant data for your needs, such as isolating user activity in certain states or focusing on specific types of pages.

• Insight: Users from certain regions are significantly more engaged with your site, as indicated by a higher number of clicks from those areas.
• Action: Focus on optimizing content that appeals to users from high-engagement regions. Highlight location-specific offerings or resources that cater to these audiences. Consider regional campaigns to further boost engagement.

• Insight: Certain landing pages attract a large number of clicks but may show slower growth compared to other areas.
• Action: Enhance and update content on these high-performing pages by adding additional resources or improving navigation. This could involve adding fresh content or improving the page layout to maintain and grow user engagement.

• Insight: Certain geographic regions have a significantly higher level of user engagement, as seen through increased clicks and interactions.
• Action: Focus marketing efforts on these high-engagement regions. Develop localized campaigns, promotions, or ads that cater specifically to the needs and interests of users in these areas. Consider geo-targeted ads, region-specific landing pages, and personalized content to strengthen the connection with users from these regions and further increase engagement. You can also explore region-specific keywords for SEO improvements.