Patton Hall 202A
Dr. Mijeong Noh is a professor in Retail and Fashion Merchandizing program in the Department of Recreation, Sport Pedagogy, and Consumer Sciences. She earned her Ph.D. and master's degrees from Auburn University and her bachelor degree from Ewha Womans University in South Korea. Her research interests include cool product perception, luxury marketing, consumer behavior in multichannel retailing, online shopping behavior of diverse consumer segments, and work-related well-being in retail industries using various statistical procedures for qualitative and quantitative research designs and marketing model development. She has published her manuscripts in peer-reviewed journals such as Journal of Fashion Marketing and Management, International Journal of Retail & Distribution Management, and International Journal of Fashion Design, Technology and Education, etc. She has served as an undergraduate and graduate program coordinator. She has also served as a reviewer of Journal of Fashion Marketing and Management and International Textiles and Apparel Association (ITAA).
Research, Engagement, and Outreach interests: Sustainability; Omnichannel Retailing; Retailing and Fashion Merchandising.
Recent Publications (Selected):
Noh, M. (2022). Effect of parental financial teaching on college students’ financial attitude and behavior: Mediating role of self-esteem, Journal of Business Research, 143, 298-304. https://doi.org/10.1016/j.jbusres.2022.01.054
Noh, M. (2021). Understanding the Effect of Information Sources on College Students' Recycling/Reuse Behavior towards Clothing and Textile Products. Sustainability, 13(11), 6298. https://doi.org/10.3390/su13116298
Hasan, H.M.R., Noh, M., & Randolph, A. W. (2022). Diagnostic analysis of U.S. fashion brand's Bangladeshi outsourcing. Journal of Global Scholars of Marketing Science. DOI: 10.1080/21639159.2020.1808829
Noh, M., & Johnson, K. K. P. (2019). Effect of Apparel Brands' Sustainability Efforts on Consumers' Brand Loyalty. Journal of Global Fashion Marketing, 10(1), 1-17.
Li,M., & Noh, M. (2018). An exploratory study on Chinese shoppers' perception of luxury brands' social responsibility. Fashion, Industry, and Education, 16(1), 36-45.
Noh, M., Runyan, R. C., & Mosier, J. (2017). Hedonic/utilitarian cool attitudes: A comparison of young female and male consumers. Current Trends in Fashion Technology & Textile Engineering, 1(1), 001-002.
Noh, M., & Hasan, H. M. R. ul (2017). Moderating effect of personality traits on relationships between retail therapy, compulsive buying, and hoarding of fashion products. Journal of Global Fashion Marketing, 8(3), 180-192.
Noh, M., & Johnson, K.K.P. (2016). Effect of Workplace Characteristics on Part-Time Apparel Sales Associates' Turnover Intentions. International Journal of Costume and Fashion, 16(1), 37-53.
Noh, M., Li, M., Markin, K., & Purpura, J. (2015). College Men's Fashion: Clothing Preference, Identity, and Avoidance. Fashion and Textiles, 2(1), 1-12.
Noh, M., Johnson, K.K.P., & Koo, J. (2015). Building an Exploratory Model for Part-Time Sales Associates' Turnover Intentions. Family & Consumer Sciences Research Journal, 44(2), 184-200.
Noh, M., & Mosier, J. (2014). Effects of Young Consumers’ Self-Concept on Hedonic/Utilitarian Attitudes toward What is “Cool”. International Journal of Fashion Design, Technology and Education, 7(3), 163-169.
Lennon, S. J., Johnson, K. K. P., Noh, M., Zheng, Z., Chae, Y., & Kim, Y. (2014). In search of a common thread revisited: What content does fashion communicate? International Journal of Fashion Design, Technology and Education, 7(3), 170-178.
Noh, M., Runyan, R. C., & Mosier, J. (2014). Young Consumers’ Innovativeness and Hedonic/Utilitarian Cool Attitudes. International Journal of Retail & Distribution Management, 42(4), 267-280.
Runyan, R. C., Noh, M., & Mosier, J. (2013). What is "Cool"? Operationalizing the Construct in an Apparel Context. Journal of Fashion Marketing and Management, 17(3), 322-340.
Noh, M., & Ulrich, P. (2013). Querying Fashion Professionals' Forecasting Practices: The Delphi method. International Journal of Fashion Design, Technology and Education, 6(1), 63-70.
Noh, M., & Lee, E. (2011) Effect of Brand Difference on Multichannel Apparel Shopping Behaviors in a Multichannel Environment. International Journal of Business and Social Science, 2(18), 24-31.
Lee, E., Kim, H., & Noh, M. (2011). Psychological Benefits of One-to-one Marketing in Apparel E-commerce: An Approach with Perceived Usefulness, Pleasure, Arousal, and Attitude toward the E-store. Journal of the Korean Society of Clothing and Textiles, 35(6), 646-658.
Kwon, W., & Noh, M. (2010). Mature Consumers' Benefit and Risk Perception in Online Shopping. Journal of Fashion Marketing and Management, 13(4), 335-349.