Business Analytics
Combine a business analytics major with another major to develop critical skills.
Business analytics skills are increasingly important in today’s business landscape. Experts predict a significant shortage of analytics professionals in the near future. To meet this growing industry demand and better position its graduates for success, Ohio University is now offering a business analytics co-major.
Business analytics refers to the knowledge, skills, and competencies required for the methodical exploration and investigation of business data. This includes using predictive and prescriptive statistical tools to support decision-making and to gain insight of business performance.
Ohio University’s Business Analytics Major helps students to develop skills and competencies in business analytics and provides them with hands-on experience of statistical tools used in the business environment using data provided by industry partners. Our curriculum is designed to support a seamless transition from student to business professional. The Business Analytics Major must be combined with another major.
Students that co-major in business analytics will graduate with a Bachelor of Business Administration degree (BBA).
Internships and Job Placement
97% of our 2022 business analytics graduates experienced positive outcomes such as employment or continuing education within six months after commencement. Many students have even accepted offers during their senior year.
Our Business Academic Advising & Career Services center is onsite in Copeland Hall, ready to help you understand how to use good career marketing strategies, from your freshman year. We’re ready to help you find the perfect internship or job. In addition to career fairs, and College Placement Champions, you’ll have access to BOBCAT CareerLink, a web-based system where employers post positions, review resumes, and connect with candidates. Plus, participate in workshops, seminars, and even one-on-one coaching to make sure you’re presenting yourself the right way and achieving your career goals.
Recent Internships and Top Employers
Our students and graduates are highly sought after by top national and international organizations for internships and job placements.
- Huntington Bank
- Trans Impact
- Ohio University
Potential Careers
- Systems Analyst
- Business Analyst
Research tells us there is a significant and growing need for young professionals with strong quantitative and analytical skills.
The growth of analytics careers surpasses all starter careers, according to LinkedIn analytics. IBM predicted a need for over 300,000 additional analytics professionals of various levels in the US by 2020. And Accenture predicted that while the United States will create 44 percent of new jobs for analytics experts, it will produce only 23 percent of the supply. These statistics suggest that graduates with a background in analytics will well prepared for the job market—making the job search that much easier for our future graduates.
Besides being an in-demand skill, business analytics can lead to a wide array of career opportunities, from marketing to information technology to finance.
Business Analytics Courses
Read more about the Business Analytics co-major requirements in the official Ohio University academic catalog.
Required Courses
- MIS 2800 – Business Intelligence and Information Management
- MIS 4580 – Advanced Database Applications
- QBA 3720 – Predictive Analytics
- QBA 4720 – Prescriptive Analytics
Elective Business Analytics Courses
Choose one of the following:
- ACCT 4700 – Data Analytics for Accounting
- FIN 4700 – Data Analytics for Finance
- MIS 3200 – Systems Development
- MKT 4700 – Marketplace Analytics
- SASM 4200 – Sport Analytics