Bobcat in a Barbie World

Date: 2023
Project Type: Content Marketing
UCM Services: Writing, Social Media

Capitalizing on the release of the Barbie movie and trending content in fall/summer 2023, Ohio University posted social media content on Facebook, Instagram, and LinkedIn highlighting a young alumna, Kayla Carpenter, Manager of Global Brand Marketing for the Barbie brand at Mattel.

This content was paired with a news article that includes a more extensive interview about how her experience at Ohio University led to her success in this role at Mattel.

Kayla Carpenter, Manager of Global Brand Marketing for the Barbie brand at Mattel poses in a lifesize Barbie box.

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