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College of Business
Copeland Hall
1 Ohio University
Athens OH 45701-2979
Students work together on a brainstorming session in class.
Marketing
Undergraduate Minor

Marketing Minor

Ohio University's undergraduate Marketing minor allows students across disciplines and majors with complementary skills and interests to gain specific knowledge and experience leading to a more rounded education and increased marketability for employment.

The marketing minor is available to all Ohio University undergraduate students.

 

Admissions Requirements

There are no requirements beyond University admission requirements. To add a Marketing minor:

  1. Visit your college's student service office
  2. Ask for an "Application for Update of Academic Programs" form; it may also be referred to as the "declaration of major/minor form"
  3. You may need the program code for the marketing minor: OR6127
  4. You may need your advisor's ID and name. (Find your advisor through the My OHIO Success Network.)
  5. Return the completed form to your student service office.

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Courses & Curriculum

By completing the undergraduate Marketing minor, you'll learn the principles of marketing, consumer behavior, and professional selling. You can also customize your minor with a specialization by selecting two electives.

The minor is earned after completing a minimum of 15 hours semester hours. Some students complete this minor in two semesters.

View Full Curriculum Requirements

Career Opportunities

The undergraduate Marketing minor will help students stand out as they pursue careers within their chosen disciplines. It may also help students who wish to pursue careers outside of their discipline by pivoting into sales, marketing research, retailing, integrated marketing communications, logistics, services marketing and a variety of management training programs.

Interest in a marketing minor has consistently been expressed by College of Business students, students in most schools in the Scripps College of Communication, and students enrolled in OHIO's Patton College of Education.