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AI for the Busy Professional
Part of The Intelligence Series

Executive Education Intelligence Series: AI for the Busy Professional

Dr. Ashley Metcalf kicks off the AI workshop for busy professionals

Using AI to Tip the Productivity Equation 

Dr. Ashley Metcalf kicked off the AI workshop by discussing the simple equation PRODUCTIVITY = OUTPUT, noting that companies using AI tools and other technologies can improve productivity. 

“AI tools may help you improve the quality and quantity of your outputs without additional time or energy,” she noted. 

“This might involve delegating, eliminating unnecessary tasks, using AI tools to reduce your mental energy load, or optimizing workflows. Productivity isn’t a one-size-fits-all concept. It’s about making intelligent choices and adjustments to either side of the equation."

Read more about her presentation on LinkedIn.

Design Your Personal AI Action Plan

When: Feb. 27, 2024 | 10 a.m. to 5 p.m.
Where: Ohio University Athens Campus
Cost: $599 | Alumni Discount Available
Ohio University Executive Leadership workshop on AI
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Optimize your AI journey with this unparalleled opportunity

As the digital age evolves, Artificial Intelligence (AI) is becoming the cornerstone of innovative business strategies. Yet, navigating the AI landscape can be daunting, especially if you're just starting out.

If you're keen on leveraging AI's potential in your business role but unsure where to begin, we have just the solution for you!

OHIO’s College of Business is thrilled to present this tailor-made, one-day workshop at Ohio University's Athens Campus. Delve into the transformative world of AI, understand its practical implications, and craft a personalized action plan to integrate AI seamlessly into your business processes.

In Partnership with Paul Roetzer and the Marketing Artificial Intelligence Institute

Paul Roetzer, portrait


Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency.

Marketing Artificial Intelligence Institute logo

He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).

As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

AI Workshop Highlights

  • Demystifying AI: Embark on an enlightening journey as we break down AI's complex terminologies and concepts, making them relatable and easy to understand.
  • AI in Business: Uncover the multitude of ways AI can revolutionize business functions, from optimizing operations to enhancing customer experiences.
  • Ethics in AI: A crucial segment dedicated to the responsible use of AI. Delve deep into the ethical considerations and best practices to ensure AI is employed justly and fairly in business.
  • Interactive Hands-On Sessions: Engage with state-of-the-art AI tools and platforms. Gain practical insights into how these tools can be harnessed effectively in various business domains.
  • Your Personal AI Blueprint: Collaborate with peers, ideate, and draft a concrete action plan. Equip yourself with a clear roadmap to incorporate AI meaningfully into your work.
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Why This Workshop on Artificial Intelligence?

  • Beginner-Friendly: Crafted keeping in mind those new to AI, ensuring a comprehensive yet non-intimidating learning experience.
  • Networking Opportunities: Share, learn and potentially embark on collaborative AI ventures.
  • Expert-Led Sessions: Benefit from the expertise of our Ohio University College of Business faculty and industry thought leaders, ensuring you receive top-tier, industry-aligned guidance.
  • Step into the future of business with confidence. Embrace the power of AI, but do so ethically and responsibly. This workshop promises not just knowledge but empowerment.

Meet the Conference Speakers

Executive Director, Center for Entrepreneurship
Paul Benedict

Paul Benedict is Associate Professor of Instruction in Management in Ohio University's College of Business and Executive Director of OHIO's Center for Entrepreneurship. An OHIO alumnus, he earned a B.A. in Political Science from OHIO's Honors Tutorial College, followed by an MBA from Ohio State University.

Executive in Residence in Business, College of Business
Rob Föehl

Rob Föehl is an Executive in Residence in Business Law and Ethics at Ohio University's College of Business, as well as Director of the one-year Master of Business Administration (MBA) program. Before joining the faculty of the College of Business, Föehl was Executive Vice President and Chief Legal Officer for ACA International. An OHIO alumnus, he earned a Bachelor's of Business Administration in Finance/Business Pre-law from OHIO's College of Business. Connect with Rob Föehl on LinkedIn.

Associate Professor of Management
Marco Habermann

Dr. Marco Habermann is Associate Professor of Management & Director of Dutch Executive Programs (Sogeti & CapGemini). Connect with Marco Habermann on LinkedIn.

COO, Marketing AI Institute
Tracy Lewis

Tracy Lewis is Chief Operating Officer at the Marketing AI Institute. An OHIO alumna, she earned a B.S. in Journalism from the Scripps College of Communication and a Minor in Business from the College of Business. Connect with Tracy Lewis on LinkedIn.

Chief Growth Officer, Marketing AI Institute
Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute. An OHIO alumna, she earned a B.S. in Journalism. Connect with Cathy McPhillips on LinkedIn.

Interim Vice President for Diversity and Inclusion, Ohio University
Russel Morrow

Dr. Russel Morrow is Interim Vice President for Diversity and Inclusion at Ohio University, previously serving as the first assistant dean of Diversity, Equity and Inclusion within the College of Business. An OHIO alumnus, Morrow earned a bachelor’s degree in media arts and video production from OHIO's Scripps College of Communication and a master’s in college student personnel from the Patton College of Education. He also earned a a doctorate in educational administration from Ohio State University.

Director of Executive Education, College of Business
Ashley Metcalf

Dr. Ashley Metcalf, moderator of the workshop, is the Robert H. Freeman Associate Professor of Operations Management and Director of Executive Education in the College of Business. Connect with Ashley Metcalf on LinkedIn.

  • AI Workshop Agenda

    9 a.m. Registration
    10 a.m.

    • Welcome
    • The State of AI by Paul Roetzer
    • Introduction to Prompting by Marco Habermann

    Noon Lunch

    • AI Ethics, Bias, and Entrepreneurship – Rob Foehl, Russell Morrow, Paul Benedict
    • Break
    • Applied AI Workshop by Marketing AI Institute
    • Break
    • AI Action Plan by Ashley Metcalf

    5 p.m. Closing & Happy Hour