
This workshop was held Feb. 27, 2024.
Dr. Ashley Metcalf kicked off the AI workshop by discussing the simple equation PRODUCTIVITY = OUTPUT, noting that companies using AI tools and other technologies can improve productivity.
“AI tools may help you improve the quality and quantity of your outputs without additional time or energy,” she noted.
“This might involve delegating, eliminating unnecessary tasks, using AI tools to reduce your mental energy load, or optimizing workflows. Productivity isn’t a one-size-fits-all concept. It’s about making intelligent choices and adjustments to either side of the equation."
As the digital age evolves, Artificial Intelligence (AI) is becoming the cornerstone of innovative business strategies. Yet, navigating the AI landscape can be daunting, especially if you're just starting out.
If you're keen on leveraging AI's potential in your business role but unsure where to begin, we have just the solution for you!
OHIO’s College of Business is thrilled to present this tailor-made, one-day workshop at Ohio University's Athens Campus. Delve into the transformative world of AI, understand its practical implications, and craft a personalized action plan to integrate AI seamlessly into your business processes.
Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency.
He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).
As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
Paul Benedict is Associate Professor of Instruction in Management in Ohio University's College of Business and Executive Director of OHIO's Center for Entrepreneurship. An OHIO alumnus, he earned a B.A. in Political Science from OHIO's Honors Tutorial College, followed by an MBA from Ohio State University.
Rob Föehl is an Executive in Residence in Business Law and Ethics at Ohio University's College of Business, as well as Director of the one-year Master of Business Administration (MBA) program. Before joining the faculty of the College of Business, Föehl was Executive Vice President and Chief Legal Officer for ACA International. An OHIO alumnus, he earned a Bachelor's of Business Administration in Finance/Business Pre-law from OHIO's College of Business. Connect with Rob Föehl on LinkedIn.
Dr. Marco Habermann is Associate Professor of Management & Director of Dutch Executive Programs (Sogeti & CapGemini). Connect with Marco Habermann on LinkedIn.
Tracy Lewis is Chief Operating Officer at the Marketing AI Institute. An OHIO alumna, she earned a B.S. in Journalism from the Scripps College of Communication and a Minor in Business from the College of Business. Connect with Tracy Lewis on LinkedIn.
Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute. An OHIO alumna, she earned a B.S. in Journalism. Connect with Cathy McPhillips on LinkedIn.
Dr. Russel Morrow is Interim Vice President for Diversity and Inclusion at Ohio University, previously serving as the first assistant dean of Diversity, Equity and Inclusion within the College of Business. An OHIO alumnus, Morrow earned a bachelor’s degree in media arts and video production from OHIO's Scripps College of Communication and a master’s in college student personnel from the Patton College of Education. He also earned a a doctorate in educational administration from Ohio State University.
Dr. Ashley Metcalf, moderator of the workshop, is the Robert H. Freeman Associate Professor of Operations Management and Director of Executive Education in the College of Business. Connect with Ashley Metcalf on LinkedIn.
9 a.m. Registration
10 a.m.
Noon Lunch
5 p.m. Closing & Happy Hour