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Bachelor's Degree in Marketing (BBA)

Bachelor’s Degree in Marketing (BBA): Unlock Your Potential at OHIO

There are very few skills that apply to practically every industry, but marketing is one of them. The art and science of knowing how people think — and what that means for a brand or business — is endlessly intriguing, exciting and empowering for future professionals.

That’s why you should consider a Bachelor of Business Administration in Marketing (BBA) from Ohio University. With this degree in marketing, you’ll gain an array of highly transferable skills, workplace-ready experiences and the self-confidence to pursue any dream in any job sector. Read on to learn:

Choose What You'll Learn

  • Marketing Major BBA

    As a marketing major at OHIO, you'll learn the foundations of marketing and business principles through courses such as professional selling, marketing research and consumer behavior and marketing strategy. Fulfill your elective requirements by diving deeper into a specific area of marketing, or maximize your experience by working with your advisor to target courses that can be used to complete a second major or minor.

  • Marketing Minor

    You may want to pursue a marketing minor if you are in a complementary major or have related skills an interests. By adding a marketing minor, you'll gain specific knowledge and experience that will lead to a more rounded education and increase your chances of finding employment after graduating.

  • Finish With a Certificate

    Bolster your resume with one of our business certificate programs in topics like consumer research, entrepreneurship or international business. 

Choose Where You Want To Learn

  • Athens, OH, 
    Residential Campus

    Ohio University’s marketing degree program is exclusively available at our residential campus, nestled in the heart of beautiful Athens. The Athens campus has all the resources, facilities and creature comforts a student could want — libraries, research centers and more. As the first university founded in the state of Ohio and the oldest federally-chartered university in the U.S. overall, we’ve grown and expanded our campus into a student-focused haven for learning and personal development for centuries!

    Athens Campus

  • Regional Campuses

    Ohio University’s regional campuses allow you to take general education courses or complete some marketing degree courses closer to home. However, you’ll need to transfer to the Athens campus to complete your program.

    Chillicothe Campus

    Eastern Campus

    Lancaster Campus

    Southern Campus

    Zanesville Campus

Internship and Job Placement
Average Salary Upon Graduation

Careers in Marketing

Think marketing is just about being a salesperson? Think again. While many marketing degree graduates do go into sales, many others take their skills and internship experiences to other professional arenas, including gaining marketing jobs such as:

  • Marketing research
  • Social media management and analysis
  • Digital marketing
  • Supply chain management
  • Nonprofit marketing
  • Product development
  • Promotional campaign creation and management
  • And much more!

Post-Grad Opportunities for Marketing Majors

Thanks to the focus on experiential learning at Ohio University, many marketing graduates have job offers or ample internship opportunities before their senior years conclude. Post-graduation marketing majors from OHIO have worked for world-famous brands like AT&T, J.P. Morgan Chase, Dell Technologies and Microsoft.

Alternatively, you can pursue a master’s degree at Ohio University in a related field. While we don’t offer a graduate degree in marketing specifically, many graduates find success and expanded career opportunities after earning a Master of Business Administration, Master of Business Analytics, or Master of Science in Management.

Career and Internship Support

92% of our 2022 marketing graduates experienced positive outcomes such as employment or continuing education within six months after commencement. Many students have even accepted offers during their senior year.

Our Business Academic Advising & Career Services center is onsite in Copeland Hall, ready to help you understand how to use good career marketing strategies, from your freshman year. We’re ready to help you find the perfect internship or job. In addition to career fairs and College Placement Champions, you’ll have access to Handshake, a web-based system where employers post positions, review resumes and connect with candidates. Plus, participate in workshops, seminars and even one-on-one coaching to make sure you’re presenting yourself the right way and achieving your career goals.

Get Hands-On Experience With Your Marketing Degree

Since we know that hands-on experience is the best way to learn, our students are encouraged to participate outside of the classroom in a variety of activities.

  • Earn an Internship at a Big Company

    Dick’s Sporting Goods, Maytag, Redbull, Wendy’s and more have approached OHIO for the assistance of our students, who earn internship and career opportunities with these brands. It’s not uncommon for students to have job offers months before graduation, all because they’ve already proven their value and expertise.

  • Participate at OHIO’s Center for Consumer Research and Analytics

    Many of our students work with the Ohio University Center for Consumer Research and Analytics to complete key projects for brands large and small. It’s an exceptional way to hone your data analysis skills and prepare yourself for a successful career in the marketing data sector.

  • Explore International Opportunities

    As a student of the Ohio University College of Business, you may qualify for various international experiences. The Global Consulting Program, for instance, has you work on teams to solve business problems for international clients. You can also participate in the Student Exchange Program, enjoying one or two semesters abroad while continuing your marketing degree!

Jump Into Student Organizations

American Marketing Association

AMA is a professional organization whose members are dedicated to gaining relevant marketing experience outside the classroom. Members enjoy networking opportunities, career workshops, interesting projects, and the chance to interact with marketing professors and other students. All majors are welcome.

Mu Kappa Tau

Mu Kappa Tau is the national marketing honor society that offers members both national recognition and university chapter affiliation. Its purpose is to recognize the scholarship, achievement, and professional development of marketing students committed to the advancement of marketing education and the integrity of careers in marketing. To be eligible for membership, a student must be a junior or senior majoring in marketing, have a 3.25 or better cumulative GPA, and be ranked in the top 10 percent of all marketing majors as a junior or the top 20% of all marketing majors as a senior.

Women in Business

OHIO Women in Business (OWIB) provides outstanding support, development, and sense of community to women interested in pursuing careers in business. The organization focuses on attracting, developing, and launching highly talented women into the business world. OWIB develops members through monthly guest speakers and educational workshops.

Pi Sigma Epsilon

Pi Sigma Epsilon is the only national co-ed professional fraternity in sales, marketing and management.

Why Choose a Marketing Degree?

At its core, marketing is communication. More than that, it’s persuasion — the art and science of understanding what a person wants and how to show them you can help. Many marketing majors at Ohio University love this kind of challenge in business contexts, and they find that developing the skills to master it opens lots of career doors for their futures.

However, you might also choose to pursue a bachelor's degree in marketing at OHIO because of the experiential learning you'll complete throughout the program. Our hands-on approach to learning ensures that you’ll already be well-versed in the techniques and tools employers want you to know. So, you may find that getting a high-paying job after graduation is easier than ever. 

Student Support Resources for Marketing Majors

Teachers can make or break a student’s learning experience, which is why we only employ the best at Ohio University. Students pursuing a bachelor’s degree as part of our marketing program, in particular, find that faculty members are committed to their success right from the start — many serve as secondary advisors and informal mentors in each student’s journey. That’s an element that can’t be replicated elsewhere, and it’s what makes our school stand out.

Marketing Faculty

The OHIO Experience for Marketing Majors

Student-focused support and experiential learning are the hallmarks of the OHIO experience for marketing and other majors. By the time you graduate, you’ll have plenty of practice in marketing effectively, which is an attractive aspect for employers anywhere.

But the OHIO experience is also marked by opportunities. If you apply yourself, engage with the community, and join student organizations, you’ll have a fun, exciting, and academically rich time unlike any other in your life.

About OHIO

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