Courses in Marketing Minor
Complete course information is available in the Undergraduate Catalog. This includes Repeat/Retake Information, Grades, Requisites, Warnings, and more. Review the catalog and talk with your academic advisor as you consider this minor.
Students must complete one of the following courses:
- MKT 2020 – Marketing Principles
Provides a broad understanding of marketing activities, decisions, and terms with an emphasis on the practices and problems of marketing managers and the analysis of the marketing environment.
- MKT 2400 – Introduction to Marketing Management
Provides an introductory coverage of topics in marketing. Offers an early focus on the elements of the marketing mix to assist students when they take the integrated cluster. Also includes specific assignments designed to enhance COB majors’ understanding of marketing activities and strategies.
- BMT 1400 – Concepts of Marketing
Introduction to problems of manufacturers, wholesalers, and retailers as they relate to modern marketing, market, and product.
All students complete one of the following courses:
MKT 3020 - Consumer Marketing
This course provides a broad understanding of marketing principles particularly as they relate to marketing to consumers. Students will learn how to adapt the marketing mix to effectively reach consumers. Consumer research and environmental factors will also be addressed.
SAM 3020 - Consumer Marketing
The purpose of this course is to teach the students effective marketing tools for reaching consumers. The course will focus on how managers use the marketing mix to reach target markets and position products. The students will gain the knowledge necessary to conduct market research, how to develop a consumer survey.
All students complete the following course:
- MKT 3580 – Foundations of Professional Sales
Combines personal selling theory with actual practice. Students learn skills needed for successful careers in sales and marketing.
Students finish the minor by completing two elective courses:
- Eligible classes are included below.
Students must complete two elective courses for a total of 6 hours.
- MKT 3400 - Non-Profit Marketing; Credit Hours: 3
- MKT 3440 - Consumer Research; Credit Hours: 3
- MKT 3600 - Entrepreneurial Sales; Credit Hours: 3
- MKT 3790 - Marketing Research; Credit Hours: 3
- MKT 4040 - Logistics and Supply Chain Management; Credit Hours: 3
- MKT 4100 - Sustainability Marketing; Credit Hours: 3
- MKT 4200 - Services Marketing; Credit Hours: 3
- MKT 4250 - Business to Business Marketing; Credit Hours: 3
- MKT 4300 - Digital Marketing and Sales Strategies; Credit Hours: 3
- MKT 4410 - International Marketing; Credit Hours: 3
- MKT 4500 - Management of Promotion; Credit Hours: 3
- MKT 4550 - Achieving Customer Satisfaction and Service Excellence; Credit Hours: 3
- MKT 4580 - Sales Management; Credit Hours: 3
- MKT 4600 - Brand Management; Credit Hours: 3
- MKT 4650 - New Product Development; Credit Hours: 3
- MKT 4900 - Special Topics in Marketing; Credit Hours: 3