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College of Business
Copeland Hall
1 Ohio University
Athens OH 45701-2979
A collage of consumer research students visiting corporate headquarters offices for Smuckers, Dick's Sporting Goods, Donatos, Hershey's and Marzetti's.
Consumer Research
Undergraduate Certificate

Consumer Research Certificate

The Consumer Research Certificate allows students interested in consumer or marketing research career paths to acquire the necessary knowledge, skills, attitudes, and experiences needed for entry-level jobs. 

Students who earn a consumer research certificate will be positioned for entry-level positions as market research analysts. Market research analysts study market conditions to examine potential sales of a product or service; they help companies understand what products people want, who will buy them, and at what price.

Admission Requirements

  • Induction to the Center for Consumer Research and Analytics Fellowship Program
  • Submit materials which include (1) a copy of your most recent DARS to verify your 3.0 or higher GPA, and (2) a copy of your resume to demonstrates potential for success in the program.
  • Completion of an interview may also be required

Curriculum

The Consumer Research Certificate provides an opportunity for undergraduate students to develop research skills through in-depth experiential learning courses focused on live-client consumer research projects.

The Consumer Research Certificate requires a minimum of 18 hours with a minimum C- grade in certificate courses and overall GPA of 3.0 or higher. View full coursework and curriculum requirements in the official Academic Catalog.

View Full Certificate Curriculum

 

Consumer Research Projects Helped Cole Stand Out

"The Center for Consumer Research and Analytics (CRA) enabled me to explore the world of consumer insights in a way that has been vital to early success in my career. Working directly with major corporations to build and execute custom consumer research projects was a key differentiator for me during my career search. 

Through the CRA, I learned research methods used by experts in the industry, sharpened my critical thinking and collaboration skills, and most notably, got a true taste for real business consulting outside of the college’s cluster simulations. I would absolutely not be where I am today without the CRA." – Cole Decker, '16

  • Contact Us

    Interested students can contact Dr. Jessica Weeks, Associate Director of Academics, for information regarding the admission and application process.