Hoyoon Jung

Hoyoon Jung, Ph.D., is an Assistant Professor of Sport Administration in the College of Business at Ohio University. Prior to joining Ohio University, he served as an Assistant Professor at Texas Tech University for four years. He is currently the faculty advisor for the Ohio Sports Analytics Team (OSAT).

His research expertise lies at the intersection of sport economics and sport analytics, specifically focusing on labor issues, league policy, and the economic impact of professional and collegiate sports. He has authored 17 refereed journal articles in leading publications such as the International Journal of Sport Finance, International Journal of Sports Marketing and Sponsorship, Sport, Business and Management, and the International Journal of Sport Management.

Education

2021 – Ph.D., Sport Administration, University of Northern Colorado 

2017 – M.A., Economics & Finance, Hanyang University 

2015 – B.A., Economics & Finance, Hanyang University 

2015 – B.S., Sports Industry, Hanyang University

Research Interests

Sports Economics, Sports Analytics

Publications

Jung, S., Appelman, A.*, Paek, B., & Jung, H. (In Print). Beyond the Full Game: Development and Validation of a Sports Highlight Motivation Scale. International Journal of Sport Communication.

Courtney, S., Jung, H.*, & Lee, Y. H. (In Print). The impact of team performance and attendance on dynamic ticket pricing strategies: Evidence from the National Football League. Journal of Emerging Sport Studies.

Paek, B., & Jung. H.* (In Print). Social Media Engagement and Subjective Well-Being Among Sport Consumers: The Mediating Roles of Perceived Value and Passion. International Journal of Sport Management, 27, 1–27.

Lee, Y. H.*, Jung, H., Hyun, M., & Paek, B. (2025). Social Media Activity and Ticket Pricing: The Impact of Likes on the Major League Baseball Secondary Ticket Market. International Journal of Sport Communication, 18(4), 425–433.

Jung, H., & Sung, H.* (2025). The viewership demand for Korean professional baseball and playoff uncertainty. Korean Journal of Sport Management, 30(6), 129–143.

Lee, Y. H., Sung, Y. T.*, & Jung, H. (2025). Ticket prices for exhibition games: factors influencing MLB spring training secondary market ticket prices. Journal of Sport & Tourism, 29(3), 246–259.

Ream, C., & Jung, H*. (2025). The unfixable brain: Confirmation bias in football players when presented with self-threatening information. Tanjungpura Journal of Coaching Research, 3(3), 189–201.

Mitchell, M., & Jung, H.* (2025). Media Rights Revenue in College Football: The Effect of Performance, Market Size, and Conference Affiliation. Journal of Sports and Games, 7(1), 30–39.

Schaflechner, H., & Jung, H.* (2025). Salary dispersion and team success: The impact of positional spending on win percentage in the National Football League. International Journal of Business in Sports, Tourism and Hospitality Management, 6(1), 1–27.

Jung, H., Paek, B., & Sung, Y. T.* (2024). Do fans care about playoff structure? The impact of playoff format on fan demand in Major League Soccer. International Journal of Sport Management, 25(4), 379–406.

Lee, Y. H., Sung, Y. T.*, & Jung, H. (2024). Do uncertain outcomes matter for ticket prices? Examination of the National Football League's secondary ticket market. Sport, Business and Management: An International Journal, 14(5/6), 667–684.

Schaflechner, H., Jung, H.*, & Ha, T. (2024). Evaluating the effectiveness of penalty kicks in the UEFA Champions League: Optimal techniques and directions for scoring success. Journal of Data Analytics, 3(1), 13–27.

Ream, C., Jung, H.*, & Paek, B. (2024). Team and coach gender: The effect of the expletive halftime speech. Journal of Coaching and Sports Science, 3(1), 23–34.

Ha, T.*, Yu, H., Lim, B., Jung, H., Brooks, C., Krause, J. M., & Dauenhauer, B. (2024). Using ChatGPT in the field of kinesiology: Opportunities and considerations. Journal of Physical Education and Sport, 24(1), 3–12.

Paek, B.*, Kim, M., Morse, A., & Jung, H. (2021). Sport consumer flow and shopping well-being in online shopping. International Journal of Sports Marketing and Sponsorship, 22(4), 721–736.

Hazzaa, R. N., Oja, B. D.*, & Jung, H. (2021). The importance of value congruence: An analysis of college recreation employees and organizations. Managing Sport and Leisure, 26(3), 161–174.

Jung, H., Moon, C-G., & Sung, Y. T.* (2020). Outcome uncertainty and demand for baseball: A single-game approach in the Korean professional baseball league. International Journal of Sport Finance, 15(1), 39–52.

Presentations and Awards

Paek, B., Jung, H., Kim, K., & Jung. S. (2025, October). Social Media Engagement and Subjective Well-Being Among Sport Consumers: The Mediating Roles of Perceived Value and Passion. Poster Presentation at 2025 Sport Marketing Association (SMA), Phoenix, AZ.

Mcardle, S., & Jung, H. (2025, April). The Evolution of the NBA Three Pointer. Research Award Winner at 2025 Undergraduate Research Conference, Texas Tech University, Lubbock, TX.

Mitchell, M., & Jung, H. (2025, April). Maximizing Media Rights Revenue: Analyzing the Impact of Performance, Market Factors, and Conference Affiliation in Power Five College Football. Presentation at 2025 Undergraduate Research Conference, Texas Tech University, Lubbock, TX.

Lee, Y. H., Jung, H., Hyun, M., & Otto, M. G. (2025, February). Likes and Prices: The Impact of Likes on MLB Secondary Market Ticket Pricing. Poster Presentation at 2025 Applied Sport Management Association (ASMA), Cincinnati, OH.

Mitchell, M., & Jung, H. (2025, February). Maximizing Media Rights Revenue: Analyzing the Impact of Performance, Market Factors, and Conference Affiliation in Power Five College Football. Undergraduate Student Research Poster Competition Top Three Finalist at 2025 Applied Sport Management Association (ASMA), Cincinnati, OH.

Lee, Y. H., Sung, Y. T., Jung, H., Paek, B., Hyun, M., & Morse, A. L. (2024, November). Impact of the Pandemic on the Value of Sporting Events: An Examination of NFL Secondary Ticket Market Pricing. Poster Presentation at 2024 Sport Marketing Association (SMA), St. Louis, MO.

Jung, S., Jung, H., Lee, W., Choi, K., & Gang, A. (2024, September). Digital Flourishing on Sports OTT Platforms: Motivation, Engagement, and Team Identification. Oral Presentation at 2024 European Association for Sport Management (EASM), Paris, France.

Jung, S., Paek, B., Jung, H., Kim, K., Oh, I., & Park, H. (2024, May). Exploring the Emotional Impact of Sports Documentaries: An Investigation into Viewer Sentiments and Influential Factors. Oral Presentation at 2024 North American Society for Sport Management (NASSM), Minneapolis, MN.

Paek, B., Morse, A., Sung. Y. T., & Jung, H. (2023, October). Assessing Sports Consumer Flourishing: Focusing on Fantasy Baseball and Social Media Engagement. Poster Presentation at 2023 Sport Marketing Association (SMA), Tampa-St. Petersburg, FL.

Jung, H., & Ream, C. (2023, October). Team and Coach Gender: The Effect of the Expletive Halftime Speech. Poster Presentation at 2023 Sport Marketing Association (SMA), Tampa-St. Petersburg, FL.

Paek, B., Yang, H., Song, S., & Jung, H. (2023, September). The Unfamiliarity Attracts Attention, but the Familiarity Enhances Memory: The Effects of Color on Sponsorship Information in English and Other Languages. Poster Presentation at 2023 European Association for Sport Management (EASM), Belfast, Northern Ireland.

Paek, B., Morse, A., Sung. Y. T., & Jung, H. (2022, October). Effects of Social Media Engagement and Perceived Value on Sport Consumers’ Flourishing: An Empirical Model from Regulatory Engagement Theory. Oral Presentation at 2022 Sport Marketing Association (SMA), Charlotte, NC.

Lee, Y. H., Sung, Y. T., & Jung, H. (2022, May). Do Uncertain Outcomes Matter for Ticket Prices? The National Football League’s Secondary Ticket Market. Oral Presentation at 2022 North American Society for Sport Management (NASSM), Atlanta, GA.

Jung, H., Paek, B., & Sung, Y. T. (2021, October). Do Fans Care about Playoff Structure? The Impact of Playoff Format on Fan Demand in Major League Soccer. Poster Presentation at 2021 Sport Marketing Association (SMA), Las Vegas, LV.

Jung, H., Paek, B., & Sung, Y. T. (2021, April). Do Fans Care about Playoff Structure? The Impact of Playoff Format on Fan Demand in Major League Soccer. Research Excellence Award Top Three Finalist at 2021 Research Day, University of Northern Colorado, Greeley, CO.

Jung, H., & Sung, Y. T. (2020, May). Salary Discrimination among Superstars: An Evidence from Major League Soccer. Virtual presentation at 2020 North American Society for Sport Management (NASSM).

Jung, H., Sung, Y. T., & Oja, B. D. (2020, May). Out of left Field? An estimation of the effect of bullpen day on team performance in Major League Baseball: Evidence from Tampa Bay Rays. Virtual Presentation at 2020 North American Society for Sport Management (NASSM).

Paek, B., Kim, M., Morse, A., & Jung, H. (2019, November). Understanding Online Sports Consumers in Sports Team Licensed Merchandise: An Application of Flow Theory and Shopping Well-Being. Poster Presentation at 2019 Sport Marketing Association (SMA), Chicago, IL.

Jung, H., & Sung, Y. T. (2019, November). Pay and performance in Major League Soccer. Oral Presentation at 2019 Sport Marketing Association (SMA), Chicago, IL.

Hazzaa, R. N., Jung, H., & Oja, B. D. (2019, June). The Impact of Person-Organization Fit on Emotional Attitudes and Behaviors of Campus Recreation Professionals. Oral Presentation at 2019 North American Society for Sport Management (NASSM), New Orleans, LA.

Jung, H., Mullen, R., Oja, B. D., & Sung, Y. T. (2019, April). Out of left Field? An estimation of the effect of bullpen day on team performance in Major League Baseball: Evidence from Tampa Bay Rays. Oral Presentation at 2019 Research Day, University of Northern Colorado, Greeley, CO.

Jung, H., Paek, B., & Sung, Y. T. (2018, November). Determinants of the Number of Spectators in the Major League Soccer. Oral Presentation at Sport and Exercise Science Colloquium, University of Northern Colorado, Greeley, CO.

Jung, H., Paek, B., & Sung, Y. T. (2018, October). Determinants of the Number of Spectators in the Major League Soccer. Oral Presentation at 2018 Sport Marketing Association (SMA), Frisco, TX.

Jung, H., Moon, C-G., & Sung, Y. T. (2018, June). Determinants of the Number of Spectators in the Korean Professional Baseball League. Oral Presentation at 2018 North American Society for Sport Management (NASSM), Halifax, NS, Canada.

Hazzaa, R. N., Jung, H., & Oja, B. D. (2018, April). The Impact of Person-Organization Fit on Emotional Attitudes and Behaviors of Campus Recreation Professionals. Oral Presentation at 2018 Research Day, University of Northern Colorado, Greeley, CO.