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College of Business
Copeland Hall
1 Ohio University
Athens OH 45701-2979

Moumita Gyomlai

Moumita Das Gyomlai
Associate Professor in Marketing; Associate Director; Emerging Leaders
Copeland 409A
gyomlai@ohio.edu
740.593.2092

Education

  • Ph.D., Marketing, HEC School of Management Paris, 2014
  • Post Grad Diploma in Communications Management, Brand Management/Marketing Research, MICA, 2005
  • Bachelor's in science, Mathematics, Fergusson College, University of Pune, 2003

Research Interests

  • Salespeople Motivation & Training
  • Innovation Sales
  • Luxury Brand Management
  • M&A Integration
  • Knowledge Networks & Structures
  • Identity Conflict

Biography

Dr. Moumita Das Gyomlai serves as an Assistant Professor of Marketing at Ohio University’s College of Business. She earned her Ph.D. in Marketing from HEC Paris in 2014, following which she completed a Post-Doctoral Fellowship at the University of Houston. Prior to joining Ohio University in 2018, she taught undergraduate and MBA-level courses at Tulane University, building a strong foundation in teaching, research, and student mentorship.
 
Before transitioning into academia, Dr. Gyomlai gained significant industry experience at L’Oréal, where she held a senior managerial role overseeing multiple brands. Her responsibilities encompassed leading creative fashion campaigns aligned with brand narratives, conducting detailed sales forecasting, and managing budgeting processes. She began her career at L’Oréal as a summer intern and was subsequently selected for the company’s highly competitive Management Trainee program. Her rapid growth within the organization was anchored in her early experience in sales, which also sparked her enduring research interests in sales management and luxury branding. During her doctoral studies, she continued her engagement with industry, working on consulting projects with companies such as Procter & Gamble, Peugeot, Philips, Michelin, BNP Paribas, and Daymon Worldwide.
 
Dr. Gyomlai’s research spans the fields of marketing, human resources, pedagogy, and strategy. Her work has been published in the Journal of Personal Selling and Sales Management, Marketing Education Review, Journal of Higher Education Theory and Practice, and Advances in Consumer Research. She has presented her research at major conferences, including the American Marketing Association Summer Educators’ Conference, the ISBM Academic Conference, the INFORMS Marketing Science Conference, and the Strategic Management Society Annual Conference, and she regularly serves as a reviewer for several of these conferences.
 
At Ohio University, Dr. Gyomlai teaches an introductory marketing course to undergraduate students. She advises student teams through the Center for Consumer Research and Analytics (CRA), supervising semester-long marketing research projects with external clients. She has also served as an advisor and thesis chair for students from Ohio University’s Honors Tutorial College, guiding them through independent research projects and theses. In her prior teaching experience, she has offered courses in marketing strategy, sales management, research analytics, psychology of decision-making, luxury brand management, and MBA-level marketing fundamentals. Her teaching philosophy emphasizes the connection between academic theory and professional application. She integrates real-world case studies, encourages reflective student engagement, and facilitates partnerships with industry collaborators. In addition to her teaching and research, Dr. Gyomlai holds several leadership roles at the College of Business. She serves as Co-Director of the Emerging Leaders Program within the Robert D. Walter Center for Strategic Leadership, where she helps foster leadership development among undergraduate students. She is also a part of the College of Business' Executive Education initiatives, working with executives from Sogeti, Netherlands, through the Sogeti Program.
 
Dr. Gyomlai’s professional approach is rooted in empowering students to apply their learning in meaningful ways beyond graduation. Through a strong emphasis on applied learning, critical thinking, and industry engagement, she aims to prepare her students to become agile, thoughtful, and effective business leaders.
 

Publications 

  • Milovic, Alex, Moumita Das Gyomlai, Brian Spaid, and Rebecca Dingus. 2024. “Sell Me This Artificial Pen: Using ChatGPT to Enhance Sales Role Plays.” Marketing Education Review, Vol 34 (2).
  • Tucker, Mary L., Jamie Carter Lambert, Krystal Geyer, Moumita Das Gyomlai, Shawnee Meek, Andrew Pueschel, Tim Reynolds, and James Strode. 2024. “Setting the Bar: Fostering Success Mindsets in First-Year Business Students” Research in Higher Education Journal, Vol 45.
  • Beeler, Lisa L., Maria Rouziou, and Moumita Das Gyomlai. 2023. “When the Brand is Your Bread and Butter: Review, Synthesis, and Directions for Future Exploration of Salespeople Brand Relationships.” Journal of Personal Selling & Sales Management, Vol 43, No. 4: 270-288.
  • Gyomlai, Moumita Das, Alex Milovic and Rebecca Dingus. 2023. “Making a List: Teaching Prospecting in Sales Courses.” Journal of Higher Education Theory and Practice, Vol 23 (17).
  • Honer, Gretchen, Jessica Babin Weeks, Moumita Das Gyomlai, and Jacob Lee Hiler. 2023. “Trash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packaging.” Advances in Consumer Research, 51.
  • Hiler, Jacob Lee, Moumita Das Gyomlai, and Adam Hepworth. 2022. “A Tale of Two MMOs: Examining Cross-Cultural Differences in Japanese & US Game Developers.” Advances in Consumer Research, 50.
  • Rist, Sarah, Moumita Das Gyomlai, Jessica Babin Weeks, Shawnee Meek, and Mary L. Tucker. 2022. “Marketing Positivity: Will an Intervention Enhance Marketing Students’ Subjective Happiness Scores?” Research in Higher Education Journal, Vol 42: 1-10.
  • Gyomlai, Moumita Das, Michael Ahearne, Dominique Rouziès, and Jean-Noël Kapferer. 2021. “All That Glitters is Not Sold: Selling a Luxury Brand Outside a Luxury Environment.” Journal of Personal Selling & Sales Management, Vol 42, No.1: 26-45.
  • Gyomlai, Moumita Das and Jacob L. Hiler. 2021. “Luxury in Flux: An Examination of Producer and Consumer Perceptions Amidst Covid-19.” Advances in Consumer Research, 49.

Presentations & Awards

  • Co-presenter of “Boundaries Are Blurred When I Work-From-Home: The Impact of Temporal Control and Identity Integration on Work-Family Balance Satisfaction and Job Engagement”, 84th Annual Meeting of the Academy of Management, Chicago, USA (2024).
  • Co-presenter of “Trash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packaging”, 2024 Academy of Marketing Science World Marketing Congress, Bel Ombre, Mauritius (2024).
  • Co-presenter of “Trash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packaging”, 2024 Global Fashion Management Conference, Milan, Italy (2024).
  • Co-presenter of “Trash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packaging”, Association of Consumer Research Conference, Seattle, USA (2023).
  • Co-presenter of “Temporal Boundary Control as Determinant of Job Engagement: The Roles of Work-Family Balance Satisfaction and Work-Home Identity Conflict/Integration”, 36th Annual Conference of International Association for Conflict Management, Thessaloniki, Greece (2023).
  • Co-presenter of “Who is More Engaged While Teleworking? Temporal Boundary Control as Determinant of Job Engagement: The Roles of Work-Family Balance Satisfaction, Identity-Integration and Gender”, 37th Workshop on Strategic Human Resource Management, Minho, Portugal (2022).
  • Co-presenter of “Marketing Positivity: Will an Intervention Enhance Marketing Students’ Subjective Happiness Scores?”, The Academic and Business Research Institute International Fall Conference, online (2021).
  • Co-presenter of “Luxury in Flux: An Examination of Producer and Consumer Perceptions Amidst Covid-19”, Association of Consumer Research Conference, Seattle, USA (2021).
  • Presenter of “Influence of Structure of Knowledge Bases of Acquirer and Target Firms on Acquirer’s Innovation Performance”, Strategic Management Society (SMS) 38th Annual Conference, Paris, France (2018).
  • Participant at the SMS Special Conference on Collaborative Strategies: New Thinking about Alliances, Mergers, and Acquisitions, San José, Costa Rica (2017).
  • Participant at the Strategic Management Society (SMS) 37th Annual Conference, Houston, USA (2017).
  • Presenter of “Salesperson’s Effort Allocation Across an Assortment of High- And Low- Status Brands”, ISBM Academic Conference, San Francisco, USA (2014).
  • Presenter of “How to Sell a Luxury Brand in a Non-Luxury Store”, Invited Presentation at Audioptic Trade Services, Paris, France (2014).
  • Presenter of “When the Wheat Lies Among the Chaff: Salesperson’s Luxury Brand Effort in a Multi-Branded Environment”, INFORMS Marketing Science Conference, Istanbul, Turkey (2013).
  • Presenter of “The Role of Boundary Spanners in Brand-Building – A Value Congruence Perspective”, Invited Presentation at the Institut de France, Paris, France (2013).
  • Presenter of “How to Sell a Luxury Brand in a Non-Luxury Store”, poster at the AMA Summer Marketing Educators Conference, Chicago, USA (2012).