EDUCATION: Certificate of Internet Technologies New York University New York, NY; M. A. Corporate Communications Duquesne University, Pittsburgh, PA; B.S. Journalism, B.S.B.A. Marketing, West Virginia University, Morgantown, WV.
EXPERIENCE: Adjunct Faculty, Pace University, New York, NY, part-time M.B.A. program teacher Marketing.
With over 15 years experience, Craig Davis has held integrated and interactive roles for agencies like Fahlgren Martin, Denstu Corporation of America, Poppe Tyson, USWeb/CKS, Jordan McGrath Case and Partners, Arnold Worldwide and Saatchi & Saatchi.
Craig has worked on high profile CPG brands such as Procter and Gamble’s Bounty brand, GlaxoSmithkline brands Nicorette, NicoDerm CQ, Commit, and Tums. For Hershey’s he was responsible for the interactive launch of the new Take 5 candy bar.
He also has extensive experience working on technology and business-to-business accounts like Canon USA, Millipore Corporation, Avaya and most recently Pay By Touch.
Craig was an adjunct professor at Pace University in New York City, where he taught graduate level marketing courses before accepting his role as a visiting professor at Ohio University.
Craig is a native of West Virginia and has Bachelor’s degrees in both Journalism and Business from West Virginia University and a Master’s degree in Corporate Communication from Duquesne University. He also holds a Certificate of Internet Technologies from New York University.
AWARDS & INDUSTRY RECOGNITION: interviewed by “Sendenkaigi Magazine”, a Japanese magazine covering the advertising industry; BPAA First Place Award for Integrated Communications for IPC Information Systems; Gold Triangle Award for Best Industry Communications, American Academy of Dermatology; Elected board member of the Parkersburg Convention and Visitors Bureau.
ASSOCIATIONS/AFFILIATIONS: American Marketing Association, New York Chapter Direct Marketing Association, Corporate Member