Patton College of Education Website Guidelines

Webpage Editing and Design Contact

Webpage Marketing Content Assistance:

• Online programs: Tasha Attaway 
• Other programs: Lisa S. Dael

New Page Creation, Design Questions, Training

• Lisa S. Dael
• Log in
• Refresher training videos

Home and Landing Page Editing

• Lisa S. Dael will edit the main Education landing pages and the Departmental pages.

Departmental and Center Pages:

• Each department has at least 2 editors for their web pages.  If you need to know who they are or wish to change them, please contact Lisa S. Dael. 

Vanity URLs or customized marketing email addresses:

• Contact Lisa S. Dael – one may already exist or she can credit one for you.

Page content recommendations:

As you edit pages, please keep in mind that web pages are for marketing.  Keep it simple!  People skim, not read content.

• Use headings 2-6 as needed.

• Video testimonial and photos - be descriptive about your picture for accessibility.

• Program Code (Use Heading 5)
• Program Overview – 1 paragraph
• Who should take this program – use bullet points
• Benefits/Unique Selling Proposition, i.e. How will this help me and why is OU the best program– use bullet points
• Important Deadlines
• FAQs – use bullet points or set up a separate FAQ page.
• Applications Requirements
• THREE CALLS TO ACTIONS:
  • Apply Now (Link To Application Page: Https://www.ohio.edu/Apply
  • Inquiry Form  (Lisa S. Dael can share a template from Qualtrics if you need one.)
  • Phone/Email/Address Of Who To Contact For More Information
• AVOID DUPLICATION
  • Link to information available elsewhere.
  • Link to the Undergraduate or Graduate Catalog for Curriculum – The curriculum should be correct in the catalog.  Don’t recreate it one your page because then it must be updated in two places.
• Avoid detailed information 
  • Goals, mission, vision, etc. can appear on a flyer, brochure or in the Undergraduate/Graduate Catalog which can be:
    • Linked on the page
    • Linked in a response email or as part of the Qualtrics form
    • It should NOT be included in the page itself
• Use Qualtrics in place of PDF forms wherever possible.

Confirm Important Information

• Check all PDFs to ensure they are up-to-date and do not have incorrect information.

• Check all links are current.  Other websites at Ohio University have been updated and links may have changed.

• Confirm contact information is correct.

• Make sure the Catalog Content about your program is different from your website.

Directory Information

• Only Faculty and Student Affairs Advisors may have bios. 

• Send a copy of your bio to Lisa Harrison for approval.  Once approved, it can be updated online.

• All faculty and staff should have a picture posted unless they have requested not to.