Ohio University

Services and Timelines

These are the services we offer and the estimated timelines* for each. You can initiate any of the projects below by filling out the creative request formcontent request form, or email request form. We strive to do our best to accommodate your requests. In the case of limited capacity, we will make recommendations for alternate services. 

*Please remember, if your project is connected to an event, add another two–four weeks to the timeline so that projects are completed with enough time for attendees to register.

Project not within the timelines? Check out our resources, as well as department specific templates.

WHAT WE DO

CREATIVE DESIGN MATERIALS

4 – 8 weeks

Timelines for creative design vary significantly depending on the individual project. Please consult with SACM to determine project timeline.

  • Template creation. Previously created templates are uploaded and sorted by department.
  • Visual concept development for major Division programming and VPSA initiative

EMAIL

2 – 4 weeks

  • Targeted messages, event invitations and promotions for major Division programming and VPSA initiatives, including eNewsletters for the Office of the Vice President for Student Affairs and the Office of the Dean of Students
  • Provide email templates

PHOTOGRAPHY

4 – 6 weeks

Photo projects require a minimum of two weeks’ notice prior to the photo shoot. Photo editing requires an additional two weeks. 

  • Photo management, if you are looking for an existing photo, check our archive: ohiouniversity.photoshelter.com, click here to access the Division archive directly
  • Program and event photography (refer to the archive first to see if your event or program has been photographed within the past three years)
  • Individual portraits for members of Vice President’s Council

PRODUCTION

  • Distribution of digital and print ads via The Post

SOCIAL MEDIA

Timelines are variable by project scope, contact SACM to discuss:

  • Management of Division priority channels
  • Share information from Division partners
  • Micro-promotions (2–3 posts per subject)
  • Social media campaigns for long-term priorities 
  • Support Division partners with brainstorming content for department-run accounts
  • Review suggestions for posts to priority channels

STRATEGY

2 – 16 weeks

  • Annual communication strategy for Division
  • Guidance in understanding and executing university brand direction for departments

WEB SUPPORT

1 – 12 weeks

  • Consultation on new website creation (led and executed by UCM)
  • New web page creation
  • Navigation changes

WRITING SUPPORT

4 – 6 weeks

  • Profile or feature of stories that feature Division programs, resources, staff members, and students

WHAT WE DON'T DO

CREATIVE DESIGN MATERIALS

EMAIL

  • Build and distribute emails through department specific systems — all emails managed by SACM are sent via the university’s centralized email system, MyEmma
  • Build and distribute department newsletters

PHOTOGRAPHY

  • Individual and group portraits for departments and staff

PRODUCTION

  • Oversight and coordination of print and installation via University Printing Services or external print vendors (e.g., Precision Imprint)
  • Order promotional materials (e.g., T-shirts, swag, etc.)
  • Distribution of print materials
  • Distribution of digital slides

SOCIAL MEDIA

  • Manage or write content for department-run accounts
  • Run ads or boost posts
  • Manage mobile applications
  • Make posts with the goal of having them "go viral"
  • Last-minute posts to channels, including emergency messaging
  • Analytics reporting for department-run channels
  • Social media audits

STRATEGY

  • Departmental prioritization 
  • Communication strategies and marketing proposals for departments
  • Manage marketing budgets
  • Post events to programming calendars (e.g., Calendar of University Events)
  • Tabling and outreach activities
  • Internal department communication strategy or marketing (e.g., newsletters to student staff)
  • Program development or planning
  • Build surveys or create forms
  • Media relations — Media relations is managed by UCM. Please direct all media inquiries to the university’s central marketing team.

VIDEO PRODUCTION

Video support is not offered by our team, but there are numerous alternate resources available. We recommend reaching out to UCM, or one of our approved, external vendors, Sway the Crowd or Ologie.

WEB SUPPORT

  • Simple content updates within built pages
  • Event date and time changes/updates
  • Document replacements/updates
  • Typo fixes
  • Updates to staff lists
  • Design updates
  • Complex updates
  • User experience evaluations

WRITING SUPPORT

  • Pre- and post-event coverage
  • Write content for entire web pages