Scripps Career Pathways: Eric White, BSJ '12, market researcher & social media manager for Zipfworks (Santa Monica, Calif.)
Eric graduated from Ohio University in 2012 with a major in advertising. Shortly after graduation, he sold his car, started a multimedia travel blog (glassduffle) and backpacked around the United States for eight months.
How did you get started into traveling and blogging?
After graduation I moved to Las Vegas where I worked for a few travel sites. I got inspired eventually to do my own travel blog. Sold my car and traveled around for 8 months, mostly by train. I worked with Amtrak where I worked on videos and blog content. It was mostly road- and train-tripping.
What do you do as the market researcher and social media manager?
I research and build communities around smart phone applications.
How do you feel your Scripps College of Communication degree has helped you in your career thus far?
In particular, Craig Davis, assistant professor in the E.W. Scripps School of Journalism, was a huge help in always having me be involved and pushing me to ask questions. It has been a huge positive for my job now, and he taught me that. Carson B. Wagner, another assistant professor in the school, taught my advertising class and gave me research skills. The biggest (experience) I had from Scripps College was the National Student Advertising Competition. Being a part of that team and eventually presenting our case study taught me real-world work.
What is the most important thing you believe has helped you secure your current position?
Perseverance. It is about being excited about what you are about to do. You have to go in with excitement, and don't stop with it. Be a positive person, and have energy.
What is a typical day like for you in this position?
I blog and manage social media for the application were working on. It is community management position. I do a lot of competitor research and marketing analysis.
What is the single most important piece of advice you'd like to give to Scripps students?
I learned a lot in Scripps, but most of the stuff I learned was outside of the classroom. Don't expect your Scripps education to be everything; you need to be applying your knowledge and doing extracurricular activities.
- Katie Quinn, social media intern