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The 2014-2015 Scripps Innovation Challenge is a university-wide student competition that gives Bobcats the opportunity to create innovative solutions to real-world media and communication problems. The goal of the competition is to harness the creativity of Ohio University students to develop innovative service, product or process solutions as the basis for a startup business.

Now in its second year, the Innovation Challenge exposes student teams to media entrepreneurship and the startup culture in the Ohio Valley. Student teams develop business plans and prototypes, then pitch their ideas to media professionals on Pitch Day, March 23, 2015.

The Scripps Innovation Challenge is managed by the Scripps College of Communication at Ohio University. The competition grew out of a $3 million endowment for media innovation from the Scripps Howard Foundation. Past challenges have included such media issues as:

  • Find a Way to Entice Young People to a Career in Broadcast Sales
  • Design a Multimedia Plan to Attract Applicants for Radio Jobs
  • Create an App to Engage Millenials in Local TV News Broadcasts
  • Make Local News Relevant for Young TV Viewers
  • Find New and Profitable Uses for AM Radio Signals
  • Help a Radio Station Promote a Community Improvement Plan
  • A Newspaper Needs a Way to Monetize 60,000 Twitter Followers
  • Convince Older Newspaper Readers to Embrace Digital Products
  • Newspaper Needs Social Media Campaign to Engage Non-subscribers
  • Craft a Strategy to Get More Young People to Consume News

The coordinator of the Scripps Innovation Challenge is Andrew Alexander, a visiting professional at the E.W. Scripps School of Journalism. He may be reached at: alexanda@ohio.edu.

Scripps Innovation Challenge Logo