Viktoria is a PhD candidate, who was born in Bulgaria but immigrated to South Africa at an early age and grew up there. Over the past two years Viktoria has been focused on the power of social media for social change and is shaping her research towards understanding the donation process individuals embark on through social media. She has spent the last four summers working as a Marketing and Social Media Strategist for Social Enterprise Ecosystems and came to Ohio University with a versatile professional background in media production, content development, project management, and event coordination. At OU she has received her MA in Communication and Development and MA in Public Administration. Her BA degree is in Journalism from Rhodes University in South Africa. Currently she is a Graduate Instructor In the Social Media Certificate Program and is overseeing the Social Media Storytelling Lab. Viktoria believes in maintaining a balanced life and enjoys staying active, meditating, dancing, gardening, relaxing with her cats, participating in university activities, and working hard on academics.