Digital Media Transformation & Innovation
Digital transformation and innovation are at the heart of media businesses, but as we move into the future digital expertise and innovation are becoming vital for an ever-wider range of organizations across industries. This certificate is designed to help you navigate and lead your organization through the evolving digital media landscape. You’ll develop the skills you need to provide analysis, insight and leadership on digital media projects across industries.
per credit hour
for Ohio residents
Who should apply?
The certificate is intended to serve early to mid-career professionals in media businesses as well as managers in other types of organizations. If your responsibilities involve digital media for organizational and strategic communication, or you’re hoping to develop the skills that would land you that job, contact us to learn more about this program.
- MDIA 5610/COMM 5610: Assessing Digital Media Transformation & Innovation - Work on implementing innovative digital media solutions through critical analysis of new technologies and the real-world benefits of disruptive media. Focus on networking, peer-evaluation, and media-centric business models.
- MDIA 5611/COMM 5611: Leading Digital Media Transformation & Innovation in Organizations - This course is devoted to the practices that sustain a culture of continuous digital media transformation and innovation. Learn about communicating effectively across groups, building trust within and among organizations, and assessing readiness for digital media transformation.
- JOUR 6812/COMM 6812: Promoting Digital Media Transformation & Innovation - This final course in the certificate involves testing the essential components of promoting digital media transformation. Focus on understanding reactions to the proposed transformation and developing strategies to successfully market the idea to relevant stakeholders.
Here to Help
Paula Linscott, Senior Partnerships Manager in the Scripps College of Communication, can assist you with the application process. You can reach Paula at firstname.lastname@example.org. We look forward to hearing from you!