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Digital Media Transformation & Innovation

Digital Media Transformation & Innovation

Digital transformation and innovation are at the heart of media businesses, but as we move into the future digital expertise and innovation are becoming vital for an ever-wider range of organizations across industries. This certificate is designed to help you navigate and lead your organization through the evolving digital media landscape. You’ll develop the skills you need to provide analysis, insight and leadership on digital media projects across industries.

The Student Experience

"The course content was engaging, relatable, and applicable to my work. I enjoyed the meetings and discussions with the cohort. It was challenging but seemed to go by quickly. I appreciate the shorter 7-week courses. They’re fast-paced but I loved that we were able to keep moving and complete the certificates quickly."

-Melissa Weaver
Information Technology Service Owner, Syracuse, Ohio


credit hours

per credit hour
for Ohio residents

entry terms

Who should apply?

The certificate is intended to serve early to mid-career professionals in media businesses as well as managers in other types of organizations. If your responsibilities involve digital media for organizational and strategic communication, or you’re hoping to develop the skills that would land you that job, contact us to learn more about this program.

Required Courses

  • MDIA 5610/COMM 5610: Assessing Digital Media Transformation & Innovation - Work on implementing innovative digital media solutions through critical analysis of new technologies and the real-world benefits of disruptive media. Focus on networking, peer-evaluation, and media-centric business models.
  • MDIA 5611/COMM 5611: Leading Digital Media Transformation & Innovation in Organizations - This course is devoted to the practices that sustain a culture of continuous digital media transformation and innovation. Learn about communicating effectively across groups, building trust within and among organizations, and assessing readiness for digital media transformation.
  • JOUR 6812/COMM 6812: Promoting Digital Media Transformation & Innovation - This final course in the certificate involves testing the essential components of promoting digital media transformation. Focus on understanding reactions to the proposed transformation and developing strategies to successfully market the idea to relevant stakeholders.

Apply Now

Here to Help

Paula Linscott

Paula Linscott, Senior Partnerships Manager in the Scripps College of Communication, can assist you with the application process. You can reach Paula at linscop1@ohio.edu. We look forward to hearing from you!