It is an unfortunate fact that crisis communication lessons can be learned almost every day in our world. Bad things happen. Being prepared with effective communication before, during and after can lessen the negative impact of those bad things. The crisis communication graduate certificate from the Scripps College of Communication will prepare you to guide your organization and communicate before, within, and after a crisis using industry-proven crisis communication techniques and social media. Become the person your organization turns to when the next crisis hits.
Who should apply?
Because crisis situations impact all areas of an organization, this certificate benefits people in every role—from leaders and communicators to those just getting started in their careers. You’ll learn how to plan for a crisis and help your peers, partners and stakeholders weather a crisis and emerge stronger. Specific fields might include:
- Law enforcement
- Education administration
- Public service
- Public relations
- COMM 5011: Crisis Communication Workshop - Learn about crisis types and develop a crisis communication plan.
- COMM 5300: Crisis Communication and Planning - Learn to recognize, communicate and operate within a crisis and to recover from the crisis.
- COMM 5310: Crisis Communication Strategy - Focus on communicating with speed, accuracy and credibility, and learn how to monitor information and prevail with the truth in a crisis.
- COMM 5320: Social Analytics in Crisis Communication - Learn how to collect, analyze and present social data from a crisis situation to ensure resiliency and timely crisis management.
Here to Help
Paula Linscott, Senior Partnerships Manager in the Scripps College of Communication, can assist you with the application process. You can reach Paula at firstname.lastname@example.org. We look forward to hearing from you!