Mijeong Noh

Dr. Mijeong Noh is a professor in Retail and Fashion Merchandizing program in the Department of Recreation, Sport Pedagogy, and Consumer Sciences. She has published her manuscripts in peer-reviewed journals such as Journal of Fashion Marketing and Management, International Journal of Retail & Distribution Management, and International Journal of Fashion Design, Technology and Education, etc. She has served as an undergraduate and graduate program coordinator. She has also served as a reviewer of Journal of Fashion Marketing and Management and International Textiles and Apparel Association (ITAA).

Recent Publications

Noh, M. (2024). Investigating the Relationship between Recycling/Reuse Knowledge and Recycling/Reuse Intention: The Moderating Role of Self-Efficacy. Sustainability, 16(14), 6099. https://doi.org/10.3390/su16146099

Hasan, H. M. R., Noh, M., & Randolph, A. W. (2022). Diagnostic analysis of U.S. fashion brand’s Bangladeshi outsourcing, Journal of Global Scholars of Marketing Science, 32(2), 162-179, DOI: 10.1080/21639159.2020.1808829

Noh, M. (2022). Effect of parental financial teaching on college students’ financial attitude and behavior: Mediating role of self-esteem, Journal of Business Research, 143, 298-304. https://doi.org/10.1016/j.jbusres.2022.01.054

Noh, M. (2021). Understanding the Effect of Information Sources on College Students' Recycling/Reuse Behavior towards Clothing and Textile Products. Sustainability, 13(11), 6298. https://doi.org/10.3390/su13116298

Hasan, H.M.R., Noh, M., & Randolph, A. W. (2022). Diagnostic analysis of U.S. fashion brand's Bangladeshi outsourcing. Journal of Global Scholars of Marketing Science. DOI: 10.1080/21639159.2020.1808829

Noh, M., & Johnson, K. K. P. (2019). Effect of Apparel Brands' Sustainability Efforts on Consumers' Brand Loyalty. Journal of Global Fashion Marketing, 10(1), 1-17.

Li,M., & Noh, M. (2018). An exploratory study on Chinese shoppers' perception of luxury brands' social responsibility. Fashion, Industry, and Education, 16(1), 36-45.

Noh, M., Runyan, R. C., & Mosier, J. (2017). Hedonic/utilitarian cool attitudes: A comparison of young female and male consumers. Current Trends in Fashion Technology & Textile Engineering, 1(1), 001-002.

Noh, M., & Hasan, H. M. R. ul (2017). Moderating effect of personality traits on relationships between retail therapy, compulsive buying, and hoarding of fashion products. Journal of Global Fashion Marketing, 8(3), 180-192.

Noh, M., & Johnson, K.K.P. (2016). Effect of Workplace Characteristics on Part-Time Apparel Sales Associates' Turnover Intentions. International Journal of Costume and Fashion, 16(1), 37-53.

Noh, M., Li, M., Markin, K., & Purpura, J. (2015). College Men's Fashion: Clothing Preference, Identity, and Avoidance. Fashion and Textiles, 2(1), 1-12.

Noh, M., Johnson, K.K.P., & Koo, J. (2015). Building an Exploratory Model for Part-Time Sales Associates' Turnover Intentions. Family & Consumer Sciences Research Journal, 44(2), 184-200.

Noh, M., & Mosier, J. (2014). Effects of Young Consumers’ Self-Concept on Hedonic/Utilitarian Attitudes toward What is “Cool”. International Journal of Fashion Design, Technology and Education, 7(3), 163-169.

Lennon, S. J., Johnson, K. K. P., Noh, M., Zheng, Z., Chae, Y., & Kim, Y. (2014). In search of a common thread revisited: What content does fashion communicate? International Journal of Fashion Design, Technology and Education, 7(3), 170-178.

Noh, M., Runyan, R. C., & Mosier, J. (2014). Young Consumers’ Innovativeness and Hedonic/Utilitarian Cool Attitudes. International Journal of Retail & Distribution Management, 42(4), 267-280.

Runyan, R. C., Noh, M., & Mosier, J. (2013). What is "Cool"? Operationalizing the Construct in an Apparel Context. Journal of Fashion Marketing and Management, 17(3), 322-340.

Noh, M., & Ulrich, P. (2013). Querying Fashion Professionals' Forecasting Practices: The Delphi method. International Journal of Fashion Design, Technology and Education, 6(1), 63-70.

Noh, M., & Lee, E. (2011) Effect of Brand Difference on Multichannel Apparel Shopping Behaviors in a Multichannel Environment. International Journal of Business and Social Science, 2(18), 24-31.

Lee, E., Kim, H., & Noh, M. (2011). Psychological Benefits of One-to-one Marketing in Apparel E-commerce: An Approach with Perceived Usefulness, Pleasure, Arousal, and Attitude toward the E-store. Journal of the Korean Society of Clothing and Textiles, 35(6), 646-658.

Kwon, W., & Noh, M. (2010). Mature Consumers' Benefit and Risk Perception in Online Shopping. Journal of Fashion Marketing and Management, 13(4), 335-349.