Marketing is the lifeline of any firm; it connects the organization with its customers. The marketing major prepares students for a variety of career opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, or other aspects of the profession.
Students who major in marketing must complete at least 25 credit hours of upper-division courses in consumer behavior, business-to-business marketing, distribution management, services marketing, international marketing, and promotions management. All marketing majors are required to take professional selling techniques, marketing research, consumer behavior, and marketing strategy. The curriculum is revised frequently to keep pace with the changing business world.
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The College of Business provides a distinctive learning environment that actively engages students, faculty, and the business community in developing knowledge and skills relevant for success in a complex, global economy.
This environment stimulates student learning and faculty research so that our graduates are able to: a) apply a holistic, integrated approach to business problems; b) apply the communication, leadership, team and technological skills needed to succeed in their business careers; c) understand how to work with people from other cultures and to operate effectively in other countries; and d) understand the social responsibilities of individuals and organizations and evaluate the ethical dimensions of decisions in a business context.
Established in 1804, Ohio University is the oldest public institution of higher learning in the state of Ohio and the first in the Northwest Territory. Admission to Ohio University is granted to the best-qualified applicants as determined by a selective admission policy.