Research
More than outstanding teachers, the College of Business faculty include internationally recognized researchers and thought leaders in their fields. Our faculty engage in relevant, impactful research that yields important insights into the complex problems facing businesses today. Their research advances both the science and practice of their business disciplines.
Through their research, our faculty members model intellectual curiosity and problem-solving. Known for their dedication to teaching, our faculty leverage their research insights in the classroom to provide an enriched learning experience.
Department Spotlight: Marketing
Research highlights from the Department of Marketing
- James “Mick” Andzulis, O Bleness Associate Professor of Marketing, primarily conducts research in the sales, sales management, strategy and technology areas. Mick’s recent article titled “Not My Circus, Not My Monkeys? Frontline Employee Perceptions Customer Deviant Behaviors and Service Firms’ Guardianship Policies” is published in the Journal of Service Research. This research sought to better understand customer deviant behavior (CDB) and the impact of associated retail guardianship policies on frontline employees (FLEs) through the lens of an increasing business/cultural problem - shoplifting. Results show that guardianship, or mandatory policing, often produces strong negative emotions, leading to perceptions of unfairness and increased turnover. The study also revealed that employees predisposed to anxiety have the most aversion to policing policies that require active enforcement, an indication that retailers should better identify candidates with confrontation anxiety and provide training to help all employees reduce and manage anxiety caused by guardianship. FLEs and their managers should receive training that includes how best to cope with, de-escalate and handle CDB to increase FLE self-efficacy and decrease burnout. Establishing and communicating guardianship policies at hire is the best way to manage CDB and enhance employee retention.
- Nikolaos (Nick) Panagopoulos, O’Bleness Professor of Marketing, is an award-winning author, professor, and consultant working in the areas of selling, sales management, and marketing strategy. His recent article titled “Will you speak up for me? Inducing retail store managers’ engagement with MNCs’ brands across cultures” is published in the Journal of International Business Studies, which is included in the two prestigious journal lists: the Financial Times -50 and the UT-Dallas-25. The study provides key insights to many consumer goods multinational companies (MNCs), which operate host-market subsidiaries, and which are responsible for managing relationships with local retailers. These retailers often follow a decentralized approach by formally involving their store managers in key decision-making processes related to the MNCs’ brands. In this context, MNCs are interested in learning how they should grow their brands across countries with different cultures. By employing a unique dataset of MNC subsidiaries over nine Latin American countries, five data sources, and three time periods, the study shows that engaging and motivating local retail store managers to be a voice for MNCs’ brand is critical for unlocking a brand’s sales growth across international markets and cultures. Importantly, cross-cultural differences play an influential role on the localized relationship, supplier, and customer-focused engagement strategies.
Special Merits and Accomplishments
College of Business faculty members serve as Editors, Associate Editors, and members of the Editorial Review Board for over 50 academic journals, demonstrating their impact within their specific disciplines.
- Nick Panagopoulos, O’Bleness Professor of Marketing, was appointed Senior Editor of the Journal of Business Research (JBR) in the tracks of Sales, B2B Marketing, and CSR/Ethics. With an impact factor of 11.3, JBR is considered a top journal in the field of business.
- Luke Pittaway, Copeland Professor of Entrepreneurship, was awarded the 2023 Ohio University Presidential Research Scholar Award.
Research Grant Recipients
The following members of the College of Business faculty received research seed grants from the Intellectual Contributions Continuous Improvement Team (ICCIT) for 2023-2024. Each recipient will make at least one presentation as part of the College of Business’ Research Colloquia series:
- Tammy Rapp (Associate Professor of Management): "Role Enrichment and Role Conflict in Multiple Team Memberships: A Mixed Method Approach"
- Jeffrey Anderson (Professor of Instruction in Management): "Global University Partnerships: Ohio and Pecs, A Case Study"
- Grigorios Livanis (Associate Professor of Management) & Mike Geringer (Professor of International Strategy): "A Network Analysis of Productivity and Knowledge Diffusion in International Business"
Research-Focused Faculty Awards
2024
- Nick Panagopoulos: Excellence in Intellectual Contributions
- This award recognizes outstanding intellectual contributions in both qualitative and quantitative publications.
- Jacob Hiler: Research Mentor Award
- The Research Mentor Award is given to faculty members who have demonstrated a willingness to serve as a mentor to colleagues seeking to launch or improve scholarship and intellectual contributions or to support undergraduate and graduate research theses, projects, and related activities.
- Ehsan Ardjmand: Research Impact Award
- The College of Business Research Impact Award recognizes faculty members who have distinguished themselves as thought leaders in their discipline or profession on a national or global level. Recipients of this award are able to clearly demonstrate that their body of research and leadership has had an impact on one or more of the following: academic research, student learning, executive education, consulting, and the positive role of business on society and the economy.
2023
- Jitendra Tayal: Excellence in Intellectual Contributions
- This award recognizes outstanding intellectual contributions in both qualitative and quantitative publications.
- Nikolaos Panagopoulos: Research Mentor Award
- The Research Mentor Award is given to faculty members who have demonstrated a willingness to serve as a mentor to colleagues seeking to launch or improve scholarship and intellectual contributions or to support undergraduate and graduate research theses, projects, and related activities.
2022
- Sinan Gokkaya: Excellence in Intellectual Contributions
- This award recognizes outstanding intellectual contributions in both qualitative and quantitative publications.
- Luke Pittaway: Research Mentor Award
- The Research Mentor Award is given to faculty members who have demonstrated a willingness to serve as a mentor to colleagues seeking to launch or improve scholarship and intellectual contributions or to support undergraduate and graduate research theses, projects, and related activities.