Brand Standards for Ohio University

By working together, our academic community can build a powerful brand for Ohio University with a unified approach to messaging. 

As members of the Ohio University community, we all work to advance the mission of transforming the lives of our students. As partners in this endeavor, it is critical that we inform our audiences with a consistent message that presents Ohio University as a focused institution with a clear vision of the future. Working together using the standards outlined on this site as our guide, we will increase the power of OHIO’s brand through all of our communication efforts.

Your understanding of the branding elements presented here and your cooperation is essential to the success of OHIO’s efforts. Deviation from these guidelines may create confusion and dilute the brand identity of the University.

Please take the time to review all the pages of this site and share the information with anyone responsible for producing materials for OHIO. With the launch of this site, we have given you tools necessary to help us present the institution with a consistent voice. Over time we will be adding to this site. We would like this information to be a helpful resource for you, so as you view and use the site suggestions will be welcomed.

ONE IDENTITY. ONE VOICE. ONE UNIVERSITY. Thank you for your help and commitment to building and maintaining the Ohio University brand identity that reflects the vision and excellence we all represent.

 

Brand Updates

April 17, 2014 

Brand Standards manual updated with Russ College entries for degree list.

October 4, 2013 

PDF of brand standards manual updated with additional information about institution stationery.

August 8, 2013 

Social Media Icons available and added to Brand Toolkit.