The Scripps Innovation Challenge is a contest in which students at Ohio University, regardless of major, compete to solve innovation problems posed by media organizations and professionals. The goal is for students to play an active role in helping the media industry find creative ways to grow audiences and revenue.

Now in its second year, the Innovation Challenge exposes student teams to media entrepreneurship and the startup culture in the Ohio Valley. Student teams created products or services to address problems submitted by media industry entities. They developed business plans, prototypes and pitched their idea to industry professionals on Pitch Day, April 21, 2014.

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Dean Scott Titsworth, Matt Digby, Glenn Janos, Leah Petrovich, Devin Bartolotta, Ryan Vibbert, and Sarah Tranelli hold their $10,000 grand prize from Ohio University. The team competed in the Scripps Innovation Challenge, crafting a strategy to get more young people to consume news. / Photos by Megan Westervel

The Scripps Innovation Challenge is managed by the Scripps College of Communication at Ohio University. The competition grew out of a $3 million endowment for media innovation from the Scripps Howard Foundation. Past challenges have included such media issues as:

  • Find a Way to Entice Young People to a Career in Broadcast Sales
  • Design a Multimedia Plan to Attract Applicants for Radio Jobs
  • Create an App to Engage Millenials in Local TV News Broadcasts
  • Make Local News Relevant for Young TV Viewers
  • Find New and Profitable Uses for AM Radio Signals
  • Help a Radio Station Promote a Community Improvement Plan
  • A Newspaper Needs a Way to Monetize 60,000 Twitter Followers
  • Convince Older Newspaper Readers to Embrace Digital Products
  • Newspaper Needs Social Media Campaign to Engage Non-subscribers
  • Craft a Strategy to Get More Young People to Consume News


The coordinator of the Scripps Innovation Challenge is Andrew Alexander, a visiting professional at the E.W. Scripps School of Journalism. He may be reached at: alexanda@ohio.edu.