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Thursday, Aug 21, 2014

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Tag Day

“Tags” designed to educate students about the impact of giving back to OHIO and to encourage a culture of philanthropy at the university lined Baker Center balcony.

Photo courtesy of: Ohio University Alumni Association

Senior Briana Smith visits the Tag Day table at Baker Center.

Senior Briana Smith visits the Tag Day table at Baker Center. Smith will receive her degree in Health Science Administration in May.

Photo courtesy of: Ohio University Alumni Association

Students say

Students say, “Thank You!” to donors to Ohio University.

Photo courtesy of: Ohio University Alumni Association

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OHIO’s first Tag Day supports the 2013 Senior Class Gift, culture of philanthropy


On March 11, Ohio University students were invited to participate in the University’s first annual Tag Day event held at Baker University Center. The event educated OHIO students about the importance of philanthropy and charitable giving and encouraged them to give back to OHIO through a monetary donation or through volunteering to support a cause of their choosing.

A “Tag Day” is designed to display the influence of charitable gifts through signs or “tags” and give a tag (in this case, a can cozy) to each contributor. OHIO’s first Tag Day also invited the Class of 2013 to make a pledge to their Senior Class Gift, which supports The OHIO Parents and Family Endowment. This fund provides emergency financial assistance to students in need; funds student travel and programming; and supports the Division of Student Affairs. 

President of the Ohio University Student Senate Zach George was at the event to talk to students. He said even though seniors are just starting out and can’t make a major gift, the impact of small gifts made by many OHIO students cannot be understated.

“I’m an accounting major, and I believe that for every credit, there is a debit,” George said. “Today’s Tag Day event is a great way to exemplify the importance of giving back to the institution that has prepared students for a productive and meaningful life.” George said. While George encouraged seniors to support The Ohio Parents and Family Endowment, he said seniors—and all students—can give to areas that mean the most to them. “We ask seniors to make a gift of $20.13 where they choose—in honor of their graduating class year—as a start.” 

Students who think a small gift like $20.13 won’t make a difference would be surprised to learn that in 2012, gifts of $25.00 or less added up to more than $130,000 of support for OHIO, said Jay Kahn, assistant director of annual giving.  

“Today’s Tag Day is about educating students on the impact small gifts can have on OHIO. As state funding for Ohio’s public universities decreases, it becomes even more important to share with students the impact private gifts have,” Kahn said.   

Students who would rather give their time instead of their treasure are welcome to do so, said senior Madisen Medley, who has volunteered with Student Alumni Board (SAB) since spring of her freshman year. SAB works to make the University aware of the Ohio University Alumni Association and to encourage students to participate in the educational and social functions of SAB. A senior and current president of SAB, Medley says giving money is great, but don’t forget about the importance of volunteering your time.  

“Students are sometimes intimated about giving financially since their gift can’t compare with major donors,” she said. “But you can donate your time volunteering for a cause that’s close to you, too.” 

Now that she’s graduating, will Medley start giving some of her treasure back to OHIO? 

“I’m a legacy student—my dad graduated from OHIO,” she said.  “So my philanthropy starts with asking everyone who is giving me a graduation gift to give to the OHIO Parents and Family Endowment in my name. I encourage students to set small giving goals for themselves. Then, over time, they will see how it adds up.”

Tag Day was held as part of Ohio University's The Promise Lives Campaign, which seeks to raise $450 million by June 30, 2015, and already has secured more than $419 million toward its goal in support of students, faculty, programs, partnerships and select facilities.