May 24, 2012
From staff reports
The Ohio University community is invited to take part in determining the direction of the University's future branding and advertising.
The Brand Messaging and Advertising Survey that President Roderick J. McDavis invited the OHIO community to participate in is still soliciting feedback.
In his message on May 16, McDavis said, "In a higher education landscape that grows more competitive each day, shaping our message to current and future students, faculty, staff, and alumni is critical to our continued growth and development-indeed, our survival-as a transformative institution. Just as important as shaping the message is fulfilling the promise it communicates."
The survey can be found by clicking here (OAK ID and password required). The survey will be open until June 1.
The survey shows participants two different brand and advertising concepts.
"Your responses in the ten-minute survey will be invaluable in determining which of these two concepts will form the basis for OHIO's next generation of promotional materials," said McDavis in his May 16 message. "Your participation in this process will help us move forward with this most important initiative."