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Sunday, Nov 23, 2014

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Renea Morris

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UCM continues to wow OHIO


University Communications and Marketing (UCM) has released its annual report of how it continues to deliver valuable information to Ohio University and the world.

The annual report is a summary of many of the initiatives and projects UCM has piloted throughout the academic year.

”This inaugural report of the past year’s work is akin to a capabilities brochure. In the report, you’ll get a sense of the variety and scope of what we do and how we impact the University and beyond,” said Renea Morris, UCM’s executive director.

UCM has continued to develop new ways to promote the University through the development of a faculty experts directory website for media use, multimedia presentations, recruitment communications, and Telly Award-winning, in-house produced commercials.

Communicating the latest news and information to the OHIO community is vital to UCM's mission, too. Last year, UCM and the Web Services team produced more than 40 websites. UCM also helped create numerous successful health and safety campaigns.

Statistics also show that UCM is not only communicating more, but also more effectively. During the year, there was a 40 percent increase in readership of Compass and Compass Points, both of which were new initiatives in 2010. There was a 30 percent increase in media inquiries managed and an 18 percent increase in positive and balanced news coverage compared to the previous year. In addition, internal visibility and news coverage of our regional campuses increased by 28 percent.

UCM has continued to tackle new projects while continuing to maintain the high standards that the University deserves. Some highlights of the report include:

  • 24,000 people joined the University’s YouTube, Facebook, and Twitter sites in the last year

  • 19,226,267 views of Ohio University's "Front Door"

  • 11,585 parents received Compass e-mails

  • 78 student participants in UCM practicum programs, with students receiving more than 7,100 hours of mentoring.

"There’s been a tremendous amount of teamwork and collaboration from an extremely talented and dedicated group of individuals that led UCM to have an extremely productive year,” said Morris.