Brand Standards for Ohio University

"The Promise Lives" Television Commercial Series 

A team of University Communications and Marketing staff and OHIO students produced "The Promise Lives” series of four commercials for broadcast on television stations in key Ohio and Pennsylvania markets. Each of the 30-second commercials tells the story of an Ohio University student or recent graduate and delivers consistent thematic messaging while incorporating such elements as the brick pathways that are a hallmark of our institution and correct use of the Ohio University brand signature (logo mark + logo type).

You can also experience the OHIO brand illustrated through audio, print, and Web projects on the corresponding pages.