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Accessibility: Qualtrics

As a survey author, it is your responsibility to verify your survey instrument for inclusiveness.

Accessibility Check Recommended

Before activating your survey we recommend running Qualtrics' built-in accessibility check:

  1. Navigate to the Survey tab.
  2. Choose Tools.
  3. Choose Check Survey Accessibility.
  4. Examine the list of potential problems and recommendations.
  5. Click directly on a suggestion in the list to jump to the relevant survey location.
  6. Make any necessary edits.
  7. Select Done or Recheck when finished with edits.

How to Build an Accessible Survey

Plan for Alternative Access

A survey's content or delivery mode may require alternative access for a participant. You should plan ahead to have accessibility accommodations available. Examples include:

  • Creating a copy of the survey in Microsoft Word or Plain Text format that can be used with assistive technologies like screen readers.
  • Offering alternate methods of participation like email or phone call.
  • Having staff available to provide accommodations like recording responses or reading questions and responses aloud.

Your alternative access accommodations should be described in the introductory text of the survey and/or in the survey distribution communications.

Use Accessible Question Types

Qulatrics has acknowledged that some of their quesiton types are not accessible. In most cases, inaccessible questions can be replicated with an alternative version that is accessible.

Alternatives for Inaccessible Question Types

Slider & Constant Sum

Text Entry or Matrix (Constant Sum or Text Entry) question types allow the participant to type choices into a text box rather than use the mouse to drag a slider.

Matrix (Bipolar or MaxDiff)

Matrix (Likert) question with all columns labeled.

Rank Order

Likert Matrix with each rank assigned a column. Must enable Custom Validation for every column to restrict responses to one per rank.

Pick, Group, & Rank

Series of Likert Matrix questions allow participants to select a group for a series of statements and indicate the level of rank for each.

Heat Map & Hot Spot

This question type relies entirely on an image/graphic for its content and is fundamentally inaccessible. No alternative available.

Graphic Slider

Multiple Choice question with possible responses corresponding to the appropriate graphic options.

Gap Analysis

Likert Matrix and Multiple Choice follow up questions to simulate the Gap Analysis with words instead of images. Add Display Logic to Multiple Choice questions so they only appear if negative answers were selected in the Matrix question.

Other Tips

Get Help with Creating Accessible Surveys

If you need additional guidance with the best ways to create an accessible survey, contact the IT Service Desk.


General Accessibility Statement

Ohio University strives to make its digital resources and services accessible to all visitors, including those with disabilities who may also be using assistive technology. If special steps are necessary in order to improve the accessibility of experiences for end users, those steps must be taken.

If you experience a barrier that affects your ability to access OHIO websites, videos, online forums, documents, or other information technology, please let us know.

For further information about OHIO's digital accessibility resources, see: