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Case Study

Social Media Graphics
Social Media Graphics

This UCM-driven project was created to highlight various events at Ohio University through OHIO branded graphics for social media pages including Facebook, Twitter, and Google+. When Ohio University launched its new brand campaign, Ohio University: it’s y{ }u, UCM sought this as an opportunity to support the campaign. As the social media graphics populated, regional campuses reached out to UCM to request similarly styled graphics promoting their “Imagine Your Possibilities” campaign.


UCM needed to create personalized social media graphics that would be readily available to the OHIO community while promoting the Ohio University: it’s y{ }u campaign.

As technology is continuously changing, so are social media guidelines to better fit the various electronic displays. While creating social media graphics, UCM needs to be aware of these changes and adapt to them.

As the graphics became available, there were requests for more personalizations under tight deadlines. With so many requests, UCM needed to organize a plan to meet these time constraints with limited resources.


UCM provides a wide range of personalized, OHIO-branded social media graphics that incorporate the “it’s y{ }u” brand. The graphics give the OHIO community the opportunity to personalize their social media pages with campus beauty, various OHIO events, holidays, and more.

As the social media graphics are developed, UCM researches the changes in social media guidelines to consistently stay up to date. When designing the graphics, UCM developed a solution that fit the specific guidelines.

In order to resolve the issue of time constraints with requests, UCM will develop a calendar that will help plan for specific events, seasons, etc. This calendar solution will be offered to the regional campuses as well. UCM permanent design staff was also aided in meeting time constraints by the assistance of talented Ohio University student designers, who contributed to the project while gaining valuable résumé-building experiences at the same time.

Social Media Graphics

Click to view the available social media downloads produced by UCM.

Social Media Graphics

Screenshot of an OHIO-themed social media graphic designed by UCM.


I am interested in promoting my Ohio University college/department/program through a printed piece, video, or website. Can you help me?

Thanks for asking! We work with units across the University to help them promote their programs. 

For printed pieces and videos, the first step is to click here or on the “Get Started” button on the left side of this page in order to complete and submit a Project Inquiry Form. The information you provide to us will then be evaluated by our team and we will let you know whether we have the resources available to meet your needs.

UCM works on University websites in collaboration with the Office for Information Technology (OIT) under the direction of Web Services. If you would like to request a Web project, please click here to visit the OIT site for more information and links to appropriate forms.


I need an overall marketing strategy for my University department/program. Can you help?

We would be happy to discuss developing a plan to promote your Ohio University program. Please click here to e-mail us.

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