FAQ - Website-Specific and User Behavior Analytics

Website-Specific and User Behavior Analytics

What is a Previous Page Origin?

Previous Page Origin: On the User Pathways Report, a filter labeled "previous page – ohio.edu or somewhere else?" lets you analyze whether users arrived from internal (ohio.edu) or external sources before arriving on your target "Current Page".

What are Web Element Types?

Web Element Types are configured from the Drupal Web Element Catalog:

  • Jump-link
  • Button
  • Tile
  • Card-links
  • Icon
  • Hero
  • Collapsible headings
  • Body
  • Faq
  • Promo box
  • Topic preview
  • Event-feed
  • Image-overlay
  • Featured media
  • Image tiles
  • News-row
  • Anchored spotlights
  • Fast-facts
  • Social-icons
  • Alert
What is a Subsite/Subfolder?

A subsite is a smaller section of a larger website that operates within the main site's domain structure. For instance, in a university setting, a department or program may have its own subsite under the university's main URL. An example would be ohio.edu/cas, where "/cas" is the subsite of ohio.edu, or ohio.edu/cas/undergraduate, where "undergraduate" is a subsite within the "/cas" subsite. Similarly, ohio.edu/cas/undergraduate/pre-law identifies "pre-law" as a subsite within the "undergraduate" section of "/cas". Often in Looker Studio Dashboards, the "Page Path Grouping" page filter is based on a subsite/subfolder.

What is the Department Site Selector?

The Department Site Selector is a filter that allows users to choose specific department pages within a the internal search function with our vendor, Funnelback. If a user goes to the "magnifying glass" icon on the top right on any page, and the radio button has been selected for the specific department page, we can view the filtered searches to users only looking to search for content in the department pages vs. the entire ohio.edu site. Not every department or unit has site selector options. If this is the case, the full site internal search will be the default. If you are unsure if your college or unit should have a site selector, please let grahamz@ohio.edu (Zoe Graham) know by submitting a UCM project request